Blog

It is a big misunderstanding that the holiday season is the most beautiful time for a marketer. In reality, everything is almost the opposite. During the year’s final quarter, marketers participate in mouse racing to win against the colossal competition. Without exception, even apps will need to increase their marketing efforts to compete during this… Read more

Incorporating UGC content can significantly increase brand awareness at no additional cost when it comes to online marketing strategy. Thus, this step-by-step guide will give you an insight into what UGC content is and how to implement it within your App. What is UGC? The abbreviation UGC stands for User-Generated Content and refers to non-sponsored… Read more

With its colossal competition, it is easy for both a beginner and a long-term business to get lost in the world of digital marketing. Unfortunately, targeted advertising, social networks, and SEO optimization do not always help. So what are the new methods to increase the conversion rate and attract a customer? About that, we will… Read more

Expenditures on mobile marketing grow in unison with the number of smartphone users. As a result, analysts predict an increase of App Users up to 3.8 billion people and spendings on mobile advertising alone – to $ 290 billion by the end of the year, increasing by a fifth more than last year. In today’s… Read more

On April 26th 2021 Apple released IOS 14.5, which is said to have changed the mobile advertising market forever. The main issue is the new IDFA rules that impact the ad tracking heavily.As we all know, Apple states they value user data privacy above all. That is one of their USPs, and from time to… Read more