There seems to be a software developer in every family you know, even mobile development exists long enough to have their own colleges and universities academic departments, and still the demand for anyone skilled is much higher than the supply. That is why the in-house dev salaries continue to grow, and, while the costs of… Read more
What is soft launch and why do you need it? We have said many words about pre-release marketing for games and apps in general. However, we have skipped the one essential part — the soft launch. I have done the research, the optimizations, ASO, the visuals, what the hell is that thing, you might ask…. Read more
How to Promote Your App by Driving App Installs from Facebook Your app could top charts, and the last piece of the puzzle is the users you need to take it there. With over 2.6 billion monthly users globally and some of the best audience targeting techniques, if you don’t promote your app on Facebook,… Read more
When you start (or, better, continue) to market an app, choose the right user acquisition strategy, and the best marketing agency to do media buying for you, how do you know you are doing everything the best possible way? Who is to tell you you have covered all the top keywords (see our ASO article… Read more
Every application on Earth needs organic downloads. However big your initial app promotion budget might be, you will not have a chance to spend it the best way if you don’t pay attention to your product’s looks and well-being in the App Store and Google Play. Pretty much every single quote about app promotion mentions… Read more
By this article, we start a series of texts on how the mobile advertising market works and what we and the likely companies do on the market. We’d like to start with PPI/CPI networks, for instance, mobile (in-app) DSPS. Cost per install (=pay per install) advertising is an instance of a wider notion — cost… Read more
What is TikTok? (just skip this if you are 100% confident in your knowledge) Originally, TikTok was largely based on Musical.ly — a social media app of Chinese origin for making music videos and live streaming created as long ago as 2014. After Twitter announced Vine’s closure in 2016, Musical.ly has shown significant growth in… Read more
When you come to a point where your in-house marketing team is not enough to make you reach your most ambitious goals, what do you do? Right, search for the resources to help elsewhere. Even if you use some outsource marketers or media buyers, it might be not enough to make global changes to your… Read more
Obviously, it’s cool when you have a dedicated team of professionals working on your app promotion 365 days a year for a stable wage or revenue share, be it a mobile marketing agency or an in-house media buying team. These are the ways we, as an agency and as pure realists, always recommend as optimal…. Read more
There is plenty of stereotypes about regular PC gamers: their age, what they look like and what they eat for breakfast (btw, what?). When it comes to mobile gaming, it’s not that obvious. The response for “How would you describe a typical [mobile gamer”] will depend on the type of games they prefer. There are… Read more
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