How an e-commerce online store can promote its app

To start converting visitors to your e-commerce mobile app into subscribers or to prepare the app for promotion by a marketing agency, you need to take the following steps. Today, we’re going to tell you what actions you can take to increase your conversion rate yourself. Conversion is the number of users who performed an… Read more

How to choose a mobile performance marketing agency?

What are mobile app marketing agencies? Mobile app marketing agencies are firms to which you can outsource some or all of your marketing needs for lead generation and attracting new customers to your mobile apps. Many agencies cover a wide range of marketing channels, but some specialise in individual services. It doesn’t matter what niche… Read more

Lazada retailer’s case. Making large numbers of orders from the top mobile app

Adsbalance continues to delight its partners with a large number of orders delivered each month and especially during specific PROMO campaigns. One of our leading partners Lazada, a large eCommerce company from South East Asia, has recently run a mega campaign across mobile and web. How did we do that? Today we would like to… Read more

Dating vertical trends in 2022

The dating vertical has always been for the real affiliate pros. Those who drive traffic to dating continue to make money from people’s desire for dating and flirting. How has the dating vertical changed from years past? In this article, we’ve gathered up-to-date data on the current state of this niche, what approaches work, and… Read more

How mobile app marketing has changed

The first mobile apps launched in the 2000s. They were fairly simple – Calendar, Phone Book and others. Then, as the operating systems improved, the functions of the applications became more complex, and at the same time the competition between developers grew and the ways of promoting mobile applications evolved. What stages did mobile app… Read more