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When you come to a point where your in-house marketing team is not enough to make you reach your most ambitious goals, what do you do? Right, search for the resources to help elsewhere. Even if you use some outsource marketers or media buyers, it might be not enough to make global changes to your… Read more

Some say RPGs, especially fantasy or dystopian, are the Holy Grail of mobile game development. First honorable heirs to desktop/online (MMORPG) games, then additions and rivals to the late, they have become an integral part of the same big-budget industry of happiness. We have heard that regardless of the fact that you can create an… Read more

Obviously, it’s cool when you have a dedicated team of professionals working on your app promotion 365 days a year for a stable wage or revenue share, be it a mobile marketing agency or an in-house media buying team. These are the ways we, as an agency and as pure realists, always recommend as optimal…. Read more

It’s been a long time since you first noticed the lifestyle app category in your app store. The author of this does not remember their first encounter with the subject, only a vague thought of “what does this have to do with my lifestyle?” (Maybe it was Foursquare, you know, I go to cafes, so… Read more

It seems that the days when an non-gaming indie project was able to take over the stores and win the mass smartphone owner hearts are almost over. If you Google Search “best indie apps” , chances are the top articles will be dated somewhere between 2012 and 2016. How come? It is not uncommon in… Read more

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