Blog

The world’s top apps are getting a lot of attention. Most people want to know what makes them catch users’ attention, and why users are downloading them more and more times. We’ve selected the top global mobile apps (non-gaming) in terms of downloads and ads based on last month’s results. Some of the results will… Read more

There is a perception that PWA apps are ineffective and scam. We look into this issue and analyse this type of app and examine how effective it is for promoting products and apps. What is it? PWA (progressive web application) is a product of Google. It allows you to install a website on Android in… Read more

What is the market of merge games, who are the leaders there, and how much do they earn? Today we will tell you about this genre and try to show you its future. What are merge games? The merge games genre is over 10 years old. The genre has experienced ups and downs. Each time… Read more

Some companies have been building apps for years and already have a well-established mechanism for marketing their products. Some have just created their first app. They need to figure out what their promotion might look like. Which actions can you do yourself? And which can you entrust to a specialised agency? We’ve prepared a checklist… Read more

Anyone who has heard even a little about affiliate marketing has come across the concepts of publishers and advertisers. Essentially, these are the main actors operating in the mentioned ecosystem. Today, let’s look at what these terms mean, whether one can include the other, and how not to confuse the concepts. What do the publisher… Read more