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Advertising platforms of all sorts are updated constantly to reach some kid of perfection, but there are some universal, intrinsic concepts that modern-world advertising is based on. One of them is the ability to track the user on various platforms anywhere on the Internet. No conspiracy theories implied: it’s just the ability to recognize user… Read more

There seems to be a software developer in every family you know, even mobile development exists long enough to have their own colleges and universities academic departments, and still the demand for anyone skilled is much higher than the supply. That is why the in-house dev salaries continue to grow, and, while the costs of… Read more

What is soft launch and why do you need it? We have said many words about pre-release marketing for games and apps in general. However, we have skipped the one essential part — the soft launch. I have done the research, the optimizations, ASO, the visuals, what the hell is that thing, you might ask…. Read more

Facebook Advertising Rules and Policies 2021: Do’s and Don’ts Facebook is THE place to market your product if you want to reach your target audience. Their incredibly large audience – 2.8 billion monthly active users to be precise – coupled with the ability to accurately target your specific audience gives you the ability to make… Read more

Setting up event tracking for a mobile app Monetizing and analyzing your app can be a challenge. But an even greater task is making sure your users enjoy your app and know its worth. To do this, you need to know how users navigate through your app and interact with its features. This is where… Read more

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