Frequently Asked
Questions FAQ
App Growth
How soon can I anticipate the first results?
Usually, it takes a short amount of time to see the first results of an ad campaign. Approximately after the full launch of ad campaigns, you will know the outcome already in the first few days.
What type of apps do you work with?
We work both with the game and non-game verticals. The App Games for which we operate include genres such as strategy, simulator, casual, match-three, and others. The non-game verticals include E-commerce, Social, Utilities, Entertainment, Services Apps, and others.
When do I need to reach out to you regarding App promotion?
The sooner, the better! For us, it does not matter if your App is a veteran in the industry, nor is it a new launch project. We have experience working with both kinds. However, we recommend getting started 1-2 months before the anticipated launch of your marketing App campaign. It will give us sufficient time to prepare all the needed research and data with recommendations for you to discuss marketing strategy further.
How many App users do I need to have to start a Paid Search Advertising?
It is beneficial if you already have a significant user base with a landing page and other attributes. However, it is unnecessary to have all of that to get started with promotion. The only requirement is your App, that is all.
What is the timeframe of the App promotion?
It depends on various factors, such as the service you would like, what foundation (App, landing page, brand awareness) you have, looking for a short-time or long-time partnership, etc. Once we know the scope of the work, we can tell you the precise time it will take.
What amount of budget are we speaking of?
The budget calculation is individual, as it depends on brand goals, project, timeframe, etc. However, we care about your ROI and offer fully transparent commissions with a fixed and predictable fee.
Campaign design
How many creatives do I need for my App advertising?
We will discuss the number of creatives during the Marketing Strategy stage after analysis. Sometimes five is enough, sometimes 500 is too little. However, we have our in-house design team who will be responsible for the fulfillment of this process.
How much does it cost for a banner design?
We have an in-house design team that is ready to deliver performance-driven creatives free of charge. Our ads are immersive, innovative, memorable, and as always, tailored to fit your App’s specific needs. Regardless of the number of required creatives, it won’t cost you a cent.
Can you create campaigns in Spanish, Lithuanian, Polish, etc.?
Yes, we can! We have employees from all around the globe, and currently, we speak 16+ languages, including English, Spanish, Finnish, Polish, Lithuanian, Vietnamese, Chinese, and more. If there are no native-speaking employees on Adsbalance staff, we can still deliver outstanding results and manage the account. Usually, that does require a little help from a client, but it won’t take more than 15 minutes a month.
Metrics & Insights
What is Influencer Marketing?
Influencer Marketing is a type of marketing in which a brand promotes its product or service through collaboration with opinion leaders who are experts within the concrete niche. It increases brand awareness and consumer base by targeting customers where they are. Also, this type of recommendation content serves as a form of social proof about your brand’s reputation. For more information about our service, please visit our Influencer Marketing page.
What is the Paid User Acquisition?
Paid User Acquisition on mobile focuses on acquiring new users for an app through marketing-driven activity. It involves using media channels and targeting the right users with banners, posts, or social media ads to push towards high-value post-install actions. For more detailed information, visit our article “What is User Acquisition”?.
What does CPI mean?
CPI (Cost Per Install) is a pricing model primarily used in mobile applications. The process is simple. A publisher places a campaign on multiple channels, and a brand pays only a fixed charge when a user installs an application from a particular publisher ad.
What is the average Click Per Install for my App niche?
Average CPI can vary based on the country, niche, platform (iOS/Android), etc. The price can be as low as 0.20 cents and can even reach up to $500. Overall, the average global click per install is $2.50, taking into consideration all the targets. To know more precisely about your case, don’t hesitate to get in touch with us.
Still have a question?
If you cannot find an answer to your question in our FAQ, you can always contact us. We will answer you shortly!
