Mobile performance marketing agency
Mobile
Performance
Marketing
Agency
We
grow your
revenue 24/7
find solutions where
everyone’s looking
for answers
are the apple
of your KPIs
You
Come for
the Brand Lift
Stay for
real LTV
Come for a new
traffic source
Stay for the
quality users
Come for
good CPA
Stay for the
strategy
All types of media campaigns
We work with
models
Strategy
Define your goals
Find your audience
Find the most effective
medium
Worldwide app promotion
2 mln
installsgenerated
monthly
70+
inhousemedia buyers
40+
trafficsources
200+
happycustomers
32,1$
mln revenuegenerated
in 2019
40+ traffic sources
70+ experienced
media buyers
(social, inapp, video, push, web)
top teams and buyers achieving
the clients goals
You pay for good traffic only
3-layer antifraud
protection
transparent KPIs
we usually exceed
partnerships with
trusted third-party
services
satisfaction
guaranteed
Performance
influencer
marketing
Influencer marketing
problems:
Audience
loss
audience sees the
advertised content
Off-target
impressions
by the uninterested
users
Paying for off-target
impressions
shouldn’t do
Influencer marketing
problems:
the results?
campaign?
Solution:
Influencer marketing
PaidSocial Benefits:
Only the influencer’s
target audience
+
audience
look-alikes
Content with
a blogger’s face
Precise targeting
possibilities
Organic Post
vs Paid Social
Views
Conversions
PaidSocial
Campaigns performance comparison for a Finance product
Classic IM
Growth compared to organic placements:
Results:
PaidSocial allows you to control and scale the results of classical
Influencer Marketing campaigns.
PaidSocial
- The ability to reach 100% of a blogger’s audience
- An increase in the number of relevant impressions of blogger’s advertized content
- The ad campaign optimization made transparent
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Education
Lifehacks
Market insights
eCommerce
Lazada
the largest e om in Southeast Asia
January 2018—ongoing
IN 357 000 orders 75 000$ revenue
MY 125 000 orders 100 000$ revenue
VN 57 000 orders 22 000$ revenue
PH 908 000 orders 346 000$ revenue
TH 453 000 orders 363 000$ revenue
Jumia
Africa’s biggest eCom
November 2019—ongoing
Africa’s biggest eCom
RevShare
More than 150 purchases/daily right
from the start for each GEO
(13+ African countires)
eCommerce
Tokopedia
September 2018-December 2019
Goal: acquire paying users from new traffic sources
CPI/CPA Google Play Console
KPI: Acceptance by Google Play Console
Platform: Android
Result: Google Play acceptance ratio was better than
the average, the campaign was stopped due to budget limitations.
Joom
second Chinesee eCom after AliExpress in Russia
November 2017—ongoing
More than 10000 purchases
Revenue Share/No Caps
RU, BY, KZ 200% 0wARPU
eCommerce
Sendo
Vietnam’s biggest eCom
March—June 2019
TikTok as a main source
CPA (purchase) - CR to
Purchase - more than 25%
50000 installs/month
games
Hustle Castle
Period: 2019
Budget: 1 500 000$
Goal: attract new paying* users (Tier 1, Tier2)
22 000 - Facebook
5000- Douyin Tencent
3000 - Unity
Avg. ROAS - 3 weeks
games
Lost Island:
Blast Adventure
Goals: CPI < 13$ for blogger’s placements
Create and implement a scenario for making
users involved (comments/in-game actions)
CPI (result): $3.58
IM integrations examples:
Raid:
Shadow Legends
Goal: CPI less than 1.5$ for an Influence
Marketing Camapign
USA CPI (result): $1,13
RU CPI (result): $0,22
IM integrations examples:
entertainment
TikTok
Blast Adventure
October 2018 – December 2019
Goal: the maximum number of installs
Geo: RU
model: CPI ($0,8-1,15)
KPI: RR D1 (30%+): 30% < no payment / 30%+ full payment
Платформы: iOS / Android
Results: 400 000+ installs
iOS RU 43
Android RU 37%
Feedback:
Better retention rate than other RU agencies
Bigo Live
(live video streaming app)
October 2018 — ongoing
Geo: RU, SA, US
Traffic sources: Mytarget, Facebook
Goal: Bigo Live needed an agency with an expertise
in local traffic sources (eg.,Mytarget) who:
1) has worked with similar apps
2) can consistently drive great volumes
Model: CPI
KPI: RR D1 (25-35%): 25%< no payment / 25-30% payment proportional to percentage / 30%+ full payment iOS / Android
Results: iOS RU 35.6%
Android RU 28,5%
iOS SA 43% (KPI 35-40%)
Android 40% SA (KPI 35-40%)
iOS US 35% (KPI 25-30%)
Android US 30% (KPI 25-30%)
Feedback: We are happy to have the stable flow of installs
with KPIs often exceeded
entertainment
STOLOTO
Client: Stoloto
Traffic Source: TikTok
Goal: Acquire new players (people who have registered and deposited 300RUB before
Results:
100 000+ installs
20 000+ new players
Format: in-feed native video
Read more on www.sostav.ru
fitness
Simple: Fasting & Meal
Tracker iOS
Fitness and wellbeing app (intermittent fasting)
Period: December 1 — ongoing
Goal: Maximize volumes without violating the brand policies - Model CPA (trial subsciption)
KPI: age - 25+
Sources: Snapchat & Facebook
Results: 1500 trials (so far), up to 130 trials/day CR (trial/install) - 20%
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