Mobile performance marketing agency

Mobile

Performance

Marketing

Agency

We

grow your
revenue 24/7

find solutions where
everyone’s looking
for answers

are the apple
of your KPIs

You

Come for
the Brand Lift

Stay for
real LTV

Come for a new
traffic source

Stay for the
quality users

Come for
good CPA

Stay for the
strategy

All types of media campaigns

We work with

CPA
CPI
Revshare
models

Strategy

Define
your goals
Find your
audience
Find the most
effective
medium

Worldwide app promotion

2 mln

installs
generated
monthly

70+

inhouse
media buyers

40+

traffic
sources

200+

happy
customers

32,1$

mln revenue
generated
in 2019

40+ traffic sources

70+ experienced
media buyers

A team for every traffic channel
(social, inapp, video, push, web)
Monthly performance awards for
top teams and buyers achieving
the clients goals
Platform certificates
In-house education

You pay for good traffic only

3-layer antifraud
protection

transparent KPIs
we usually exceed

partnerships with
trusted third-party
services

satisfaction
guaranteed

Performance
influencer
marketing

Influencer marketing
problems:

Audience
loss

Only 25% of the
audience sees the
advertised content

Off-target
impressions

The content is seen
by the uninterested
users

Paying for off-target
impressions

That’s what you
shouldn’t do

Influencer marketing
problems:

How do you control and improve
the results?
How do you scale a successful
campaign?

Solution:

Influencer marketing
PaidSocial Benefits:

Only the influencer’s
target audience
+
audience
look-alikes

Content with
a blogger’s face

Precise targeting
possibilities

Organic Post
vs Paid Social

Reach: 132400 Target reach: 25 000 Views: 120000 Clicks: 871 Installs: 480 Trials: 315 Purchases: 102 ROI: 89%
Target reach: 260 000 Views: 240000 Clicks: 5000 Impressions: 4500 Trials: 4000 Purchases: 2200 ROI: 215%

Views

Conversions

PaidSocial

Campaigns performance comparison for a Finance product

Placement
Views
Clicks
CTR
CPV
CPC
Organic
Classic IM
682 216
11 092
2%
0,018$
1.11$
PaidSocial
195 197
23 227
12%
0,015$
0.12$

Growth compared to organic placements:

Results:

PaidSocial allows you to control and scale the results of classical
Influencer Marketing campaigns.


PaidSocial

  • The ability to reach 100% of a blogger’s audience
  • An increase in the number of relevant impressions of blogger’s advertized content
  • The ad campaign optimization made transparent

Are you a growth hacker?

Subscribe to our social media channels for


Education

Lifehacks

Market insights

eCommerce

Lazada

the largest e om in Southeast Asia

January 2018—ongoing

IN 357 000 orders 75 000$ revenue

MY 125 000 orders 100 000$ revenue

VN 57 000 orders 22 000$ revenue

PH 908 000 orders 346 000$ revenue

TH 453 000 orders 363 000$ revenue

Jumia

Africa’s biggest eCom

November 2019—ongoing

Africa’s biggest eCom

RevShare

More than 150 purchases/daily right

from the start for each GEO
(13+ African countires)

eCommerce

Tokopedia

September 2018-December 2019


Goal: acquire paying users from new traffic sources

CPI/CPA Google Play Console

KPI: Acceptance by Google Play Console

Platform: Android

Result: Google Play acceptance ratio was better than

the average, the campaign was stopped due to budget limitations.

Joom

second Chinesee eCom after AliExpress in Russia

November 2017—ongoing

More than 10000 purchases

Revenue Share/No Caps

RU, BY, KZ 200% 0wARPU

eCommerce

Sendo

Vietnam’s biggest eCom

March—June 2019

TikTok as a main source

CPA (purchase) - CR to

Purchase - more than 25%

50000 installs/month

games

Hustle Castle

Period: 2019

Budget: 1 500 000$

Goal: attract new paying* users (Tier 1, Tier2)

22 000 - Facebook

5000- Douyin Tencent

3000 - Unity

Avg. ROAS - 3 weeks

games

Lost Island:
Blast Adventure

Goals: CPI < 13$ for blogger’s placements

Create and implement a scenario for making

users involved (comments/in-game actions)

CPI (result): $3.58

IM integrations examples:

Raid:
Shadow Legends

Goal: CPI less than 1.5$ for an Influence

Marketing Camapign

USA CPI (result): $1,13

RU CPI (result): $0,22

IM integrations examples:

entertainment

TikTok
Blast Adventure

October 2018 – December 2019

Goal: the maximum number of installs

Geo: RU

model: CPI ($0,8-1,15)

KPI: RR D1 (30%+): 30% < no payment / 30%+ full payment

Платформы: iOS / Android

Results: 400 000+ installs

iOS RU 43

Android RU 37%

Feedback:

Better retention rate than other RU agencies

Bigo Live

(live video streaming app)

October 2018 — ongoing

Geo: RU, SA, US

Traffic sources: Mytarget, Facebook

Goal: Bigo Live needed an agency with an expertise

in local traffic sources (eg.,Mytarget) who:

1) has worked with similar apps

2) can consistently drive great volumes

Model: CPI

KPI: RR D1 (25-35%): 25%< no payment / 25-30% payment proportional to percentage / 30%+ full payment iOS / Android

Results: iOS RU 35.6%

Android RU 28,5%

iOS SA 43% (KPI 35-40%)

Android 40% SA (KPI 35-40%)

iOS US 35% (KPI 25-30%)

Android US 30% (KPI 25-30%)

Feedback: We are happy to have the stable flow of installs

with KPIs often exceeded

entertainment

STOLOTO

Client: Stoloto

Traffic Source: TikTok

Goal: Acquire new players (people who have registered and deposited 300RUB before

Results:

100 000+ installs

20 000+ new players

Format: in-feed native video


Read more on www.sostav.ru

fitness

Simple: Fasting & Meal
Tracker iOS

Fitness and wellbeing app (intermittent fasting)

Period: December 1 — ongoing

Goal: Maximize volumes without violating the brand policies - Model CPA (trial subsciption)

KPI: age - 25+

Sources: Snapchat & Facebook

Results: 1500 trials (so far), up to 130 trials/day CR (trial/install) - 20%

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