It’s hard enough to analyse mobile app marketing campaign data. An error in a single figure can lead to a significant distortion of the overall result. These, in turn, can lead to incorrect planning of future campaigns and financial losses. Learn how to get the data for analysis, make the process as transparent… Read more
In the highly competitive mobile app market, you need to test as many tools as possible to attract your target audience. That said, among such tools, creating an app landing page is considered effective and can help increase the number of leads significantly. But in order for a landing page to do its job… Read more
Thinking about app store optimization, don’t forget about incorporating localization into your strategy. Pushing your App into foreign countries creates additional revenue streams and marketing opportunities for app owners. Or simply ensuring that your mobile App uses relevant language and imagery can help improve the likelihood of users converting because app users will feel that… Read more
App Store is well known for its strict rules and regulations. For example, the App approval process can take up to a month, sometimes even longer. And while some believe that it is a necessity for User safety, others state that Apple is a ‘walled garden.’ However, everything is about to change, as the company… Read more
On April 26th 2021 Apple released IOS 14.5, which is said to have changed the mobile advertising market forever. The main issue is the new IDFA rules that impact the ad tracking heavily. As we all know, Apple states they value user data privacy above all. That is one of their USPs, and from time… Read more
Augmented reality.. According to Wiki, AR is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. You don’t need to know all those scary words (though they’re fun, we promise),… Read more
The opinions of others play a major role in people’s purchasing decisions, whether the opinions are about restaurants, movies, or apps. With respect to apps, opinions and reviews also affect how visible they will be in app store search results and how likely they will be featured on the app store. In today’s crowded app… Read more
While we’ve talked about different app monetization schemes in some of our previous articles, one of the most popular schemes recently has been the subscription-based model. Subscription-based apps allow users to pay a monthly fee for access to content. Sometimes you pay to access content in general, and sometimes you pay to access premium content…. Read more
We won’t surprise you by saying that people buy stuff online much more than ever, even more than logical evolution implies: the COVID-19 pandemic caused the unseen demand for all kinds of goods, even those you’d naturally buy offline, the demand that the supply, at some point, failed to meet. Even in spite of demand,… Read more
There seems to be a software developer in every family you know, even mobile development exists long enough to have their own colleges and universities academic departments, and still the demand for anyone skilled is much higher than the supply. That is why the in-house dev salaries continue to grow, and, while the costs of… Read more
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