The evolution of Lifestyle apps

It’s been a long time since you first noticed the lifestyle app category in your app store. The author of this does not remember their first encounter with the subject, only a vague thought of “what does this have to do with my lifestyle?” (Maybe it was Foursquare, you know, I go to cafes, so… Read more

How do I work with app reviews?

The opinions of others play a major role in people’s purchasing decisions, whether the opinions are about restaurants, movies, or apps. With respect to apps, opinions and reviews also affect how visible they will be in app store search results and how likely they will be featured on the app store. In today’s crowded app… Read more

How to market an app (nearly for free)?

Obviously, it’s cool when you have a dedicated team of professionals working on your app promotion 365 days a year for a stable wage or revenue share, be it a mobile marketing agency or an in-house media buying team. These are the ways we, as an agency and as pure realists, always recommend as optimal…. Read more

AR apps and their functions. How do AR apps work?

Augmented reality.. According to Wiki, AR is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. You don’t need to know all those scary words (though they’re fun, we promise),… Read more

How to choose a mobile marketing agency

When you come to a point where your in-house marketing team is not enough to make you reach your most ambitious goals, what do you do? Right, search for the resources to help elsewhere. Even if you use some outsource marketers or media buyers, it might be not enough to make global changes to your… Read more

Changes in the App store, what awaits us? iOS 15

App Store is well known for its strict rules and regulations. For example, the App approval process can take up to a month, sometimes even longer. And while some believe that it is a necessity for User safety, others state that Apple is a ‘walled garden.’ However, everything is about to change, as the company… Read more

TikTok as a traffic source: insights from a TikTok advertising agency

What is TikTok? (just skip this if you are 100% confident in your knowledge)  Originally, TikTok was largely based on Musical.ly — a social media app of Chinese origin for making music videos and live streaming created as long ago as 2014. After Twitter announced Vine’s closure in 2016, Musical.ly has shown significant growth in… Read more

An (almost) complete guide on app monetization

Almost any app released comes with a monetization strategy in mind, be it a vague notion of what you could earn from a large built-in SDKs pack and a couple of advertising contracts already signed. Anyway, if you have developed an app and have no slightest idea of how to monetize it, don’t worry: we’re… Read more

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