Why VPN Is A Must-Have VPN means Virtual Private Network, and you basically know what they do, but, still, why? Most deploy them for two reasons: A VPN encrypts and hides your signal completely and makes your online activities illegible to any possible interferenceIt also manipulates your IP address and makes you appear to come… Read more
On April 26th 2021 Apple released IOS 14.5, which is said to have changed the mobile advertising market forever. The main issue is the new IDFA rules that impact the ad tracking heavily. As we all know, Apple states they value user data privacy above all. That is one of their USPs, and from time… Read more
Augmented reality.. According to Wiki, AR is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. You don’t need to know all those scary words (though they’re fun, we promise),… Read more
The opinions of others play a major role in people’s purchasing decisions, whether the opinions are about restaurants, movies, or apps. With respect to apps, opinions and reviews also affect how visible they will be in app store search results and how likely they will be featured on the app store. In today’s crowded app… Read more
The Most Popular Subscription-based Apps and How to Repeat Their Success While we’ve talked about different app monetization schemes in some of our previous articles, one of the most popular schemes recently has been the subscription-based model. Subscription-based apps allow users to pay a monthly fee for access to content. Sometimes you pay to access… Read more
We won’t surprise you by saying that people buy stuff online much more than ever, even more than logical evolution implies: the COVID-19 pandemic caused the unseen demand for all kinds of goods, even those you’d naturally buy offline, the demand that the supply, at some point, failed to meet. Even in spite of demand,… Read more
Advertising platforms of all sorts are updated constantly to reach some kid of perfection, but there are some universal, intrinsic concepts that modern-world advertising is based on. One of them is the ability to track the user on various platforms anywhere on the Internet. No conspiracy theories implied: it’s just the ability to recognize user… Read more
There seems to be a software developer in every family you know, even mobile development exists long enough to have their own colleges and universities academic departments, and still the demand for anyone skilled is much higher than the supply. That is why the in-house dev salaries continue to grow, and, while the costs of… Read more
Facebook Advertising Rules and Policies 2021: Do’s and Don’ts Facebook is THE place to market your product if you want to reach your target audience. Their incredibly large audience – 2.8 billion monthly active users to be precise – coupled with the ability to accurately target your specific audience gives you the ability to make… Read more
Setting up event tracking for a mobile app Monetizing and analyzing your app can be a challenge. But an even greater task is making sure your users enjoy your app and know its worth. To do this, you need to know how users navigate through your app and interact with its features. This is where… Read more
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