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Mobile merge games market analysis

What is the market of merge games, who are the leaders there, and how much do they earn? Today we will tell you about this genre and try to show you its future.  What are merge games? The merge games genre is over 10 years old. The genre has experienced ups and downs. Each time… Read more

How to analyse mobile app marketing campaign data?

It’s hard enough to analyse mobile app marketing campaign data. An error in a single figure can lead to a significant distortion of the overall result.   These, in turn, can lead to incorrect planning of future campaigns and financial losses.   Learn how to get the data for analysis, make the process as transparent… Read more

How to make a successful mobile app landing page

In the highly competitive mobile app market, you need to test as many tools as possible to attract your target audience. That said, among such tools, creating an app landing page is considered effective and can help increase the number of leads significantly.   But in order for a landing page to do its job… Read more

Mobile App Localization and Internationalization – Guide with Tips

Thinking about app store optimization, don’t forget about incorporating localization into your strategy. Pushing your App into foreign countries creates additional revenue streams and marketing opportunities for app owners. Or simply ensuring that your mobile App uses relevant language and imagery can help improve the likelihood of users converting because app users will feel that… Read more

Changes in the App store, what awaits us? iOS 15

App Store is well known for its strict rules and regulations. For example, the App approval process can take up to a month, sometimes even longer. And while some believe that it is a necessity for User safety, others state that Apple is a ‘walled garden.’ However, everything is about to change, as the company… Read more

AR apps and their functions. How do AR apps work?

Augmented reality.. According to Wiki, AR is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. You don’t need to know all those scary words (though they’re fun, we promise),… Read more

How do I work with app reviews?

The opinions of others play a major role in people’s purchasing decisions, whether the opinions are about restaurants, movies, or apps. With respect to apps, opinions and reviews also affect how visible they will be in app store search results and how likely they will be featured on the app store. In today’s crowded app… Read more

The Most Popular Subscription-based Apps and How to Repeat Their Success

While we’ve talked about different app monetization schemes in some of our previous articles, one of the most popular schemes recently has been the subscription-based model. Subscription-based apps allow users to pay a monthly fee for access to content. Sometimes you pay to access content in general, and sometimes you pay to access premium content…. Read more

How to create a successful e-commerce app? Basics and pro tips

We won’t surprise you by saying that people buy stuff online much more than ever, even more than logical evolution implies: the COVID-19 pandemic caused the unseen demand for all kinds of goods, even those you’d naturally buy offline, the demand that the supply, at some point, failed to meet. Even in spite of demand,… Read more