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Huawei Ads platform review

The Huawei Ads platform is a promo tool that allows advertisers to reach hundreds of millions of users of Huawei gadgets over the world. Among them are many owners of premium models. In terms of GEO, it has 170+ countries. It makes Huawei Ads a promising platform for many publishers. Why did this platform appear?… Read more

Important aspects of working with TikTok game creatives

The marketing services market is going through challenging times. Mobile platforms are tightening their data collection policies. The most powerful example here is the IDFA restriction on iOS. And, of course, certain tools are becoming less effective. The smartest way out here is to diversify marketing spend. This includes working with venues that until recently… Read more

Benchmarking Paid Users and Retention Rates across different game genres. What does this fresh research tell us?

The results and effectiveness of mobile campaigns are difficult to assess on their own, but it’s also difficult to know exactly where an app stands compared to competitors. In general, some user churn is normal. But knowing when churn rates are particularly high compared to standard user behaviour helps to determine if any changes need… Read more

How to make a successful mobile app landing page

In the highly competitive mobile app market, you need to test as many tools as possible to attract your target audience. That said, among such tools, creating an app landing page is considered effective. It can help increase the number of leads significantly. But in order for a landing page to do its job well,… Read more

Mobile Marketing Trends 2022

It is very difficult to make predictions in the field of digital (and in more detail, mobile) marketing. Last year we saw the privacy revolution and could see how many white spots were still left. That is why predicting today is a daunting task. That’s why we’ve gone beyond one opinion and brought together the… Read more