Should I cut my marketing budget during the COVID-19 pandemy?
The pandemy and quarantine measures taken by the majority of governments have already affected nearly everyone involved in the production/services-consumption chain, or, maybe, just everyone? Despite the fact that some countries are already loosening the screws, it is still almost impossible to do long-term economiс forecasts, but the unanimous verdict so far is as follows:… Read more
Let’s go app shopping together, or Not Another Selection of Quarantine Apps
Hey-o! It’s been more than a month since our team started working from home, and we couldn’t but think of apps we both work together with and use on a daily basis, that help us bring some joy into our domestic/working routine. There are many previously non-existent issues and problems that we have to combat… Read more
In-house vs. outsource: Why hire an agency if you have your own media buying team?
Hi friends! Certainly, many of you have your own media buying department aimed at user acquisition and you have loads of performance marketing agencies reaching out to you and promising a great, previously unreached number of app installs/purchases and a deep expertise in new markets you, supposedly, don’t have. That is why you need to… Read more
Brave in the face of social media: how to adapt your tone of voice to different platforms
Try to count how many times a day brands try to reach out to you within digital space. Include all communication attempts, not only ads. “Why?” you ask. Don’t be afraid, we’re not going to tell you how to show off and stand out of the crowd, at least today. Well, maybe get a touch… Read more
What do we do in the shadows (of quarantine)
Hello friends! The whole world seems to have gone a bit mad about the pandemy and the quarantines it follows. You have probably read a lot of how-tos and what nots regarding the issue. Our team has just started working remotely and realized we have a piece of advice to share with you too: Take… Read more