How to choose a mobile marketing agency

When you come to a point where your in-house marketing team is not enough to make you reach your most ambitious goals, what do you do? Right, search for the resources to help elsewhere. Even if you use some outsource marketers or media buyers, it might be not enough to make global changes to your… Read more

How to market an app (nearly for free)?

Obviously, it’s cool when you have a dedicated team of professionals working on your app promotion 365 days a year for a stable wage or revenue share, be it a mobile marketing agency or an in-house media buying team. These are the ways we, as an agency and as pure realists, always recommend as optimal…. Read more

A portrait of a gamer as a young man

There is plenty of stereotypes about regular PC gamers: their age, what they look like and what they eat for breakfast (btw, what?). When it comes to mobile gaming, it’s not that obvious. The response for “How would you describe a typical [mobile gamer”] will depend on the type of games they prefer. There are… Read more

Will hypercasual games be dead?

If you are a passionate mobile gamer, you think ‘they are loads of them, why would they be dead?’. Or, if you are an indie developer, you [might] think ‘there are loads of them, why would anyone make another one?’ In fact, that is a bit more complicated. Adjust (and they know for sure) report… Read more

How do I increase the number of in-app purchases?

You’re all settled up, your app is alive and kicking, bringing regular income and the feeling of stability that allows you to focus on growth rather than rush and stress on the executive board meeting. Congratulations, you have a short timeout before they have new super-ambitious goals  for the next quarter. Have a sigh of… Read more

Will Zynn take over TikTok any time soon?

Did you notice that for the past couple of days your newsfeed was filled with mentions of Zynn — an app that has topped the App Store charts and has overcome TikTok (as well as Instagram and Snapchat) by daily downloads? We have been following them for some time now, and now we’re about to answer the… Read more

Top alternative app stores for both developers and users

Where do you download your apps? Some 5 years ago the author of this would respond: App Store. Or do you mean Google Play store? Maybe, some freaky platforms for jailbroken or rooted devices? Times do change, and now choosing your app and its source is pretty similar to shopping. If I want a regular… Read more

Should I cut my marketing budget during the COVID-19 pandemy?

The pandemy and quarantine measures taken by the majority of governments have already affected nearly everyone involved in the production/services-consumption chain, or, maybe, just everyone? Despite the fact that some countries are already loosening the screws, it is still almost impossible to do long-term economiс forecasts, but the unanimous verdict so far is as follows:… Read more

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