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While we’ve talked about different app monetization schemes in some of our previous articles, one of the most popular schemes recently has been the subscription-based model. Subscription-based apps allow users to pay a monthly fee for access to content. Sometimes you pay to access content in general, and sometimes you pay to access premium content…. Read more

It seems that the world’s (and marker’s, for instance!) obsession with influencer marketing is here to stay, and we still have years ahead of the area development. The atmosphere of the Internet space embracing content creators and those who stand out of the crowd, even those who are merely good at something, is welcoming, and… Read more

The mobile ads market is growing every year, the mobile ad spends have surpassed TV spends as long ago as in 2018, and the share of mobile ads (among all of the existing types) is long past 70%. Advertisers have been excited with “mobile” for much longer: we remember the conferences in 2014 where our… Read more

Banner ads are among the most ancient, renowned and still popular types of digital ads that ever existed. However much they are blamed for being the least seen and efficient and most annoying ones, they still are alive and kicking. A banner ad is a rectangular image (or an animation) meant to attract a user… Read more

We won’t surprise you by saying that people buy stuff online much more than ever, even more than logical evolution implies: the COVID-19 pandemic caused the unseen demand for all kinds of goods, even those you’d naturally buy offline, the demand that the supply, at some point, failed to meet. Even in spite of demand,… Read more