Blog

In Appsflyer you can grant us permission to configure the attribution link for you and map your in-app events so that we can receive the necessary data. To do so: 1) Go to the left side bar and find the Integrated partners tab (in Configuration). 2) Find Adsbalance Agency and click Edit 3) Enable Activate… Read more

Monetizing your app – it’s the ultimate goal of many app developers. A lot of hard work and money are invested into your app, so it’s natural to look forward to the reward you might get for all that you’ve done. While you shouldn’t make your whole app about monetization, it doesn’t hurt to do… Read more

With 2020 being a year of lockdowns and forced isolation, the most popular online dating apps got an apparent boost in downloads, but the least popular ones also got their share of traffic. However, we, as an agency that has several dating clients, know that this was now only due to the organic rise in… Read more

What if you have tried all of the possible traffic sources and still feel there’s room for not only optimization and budget boosts, but also for widening your audience reach and getting more user categories to know your app? There are several ways to respond to that, but one of them definitely must be influencer… Read more

Is promoting a game any different from promoting “just an app”? Are there any specific strategy/media buying/creative production tips? How to sort through techniques that will help you drive the maximum number of downloads via various kind of traffic sources? We’re here to find out! First of all, what’s the difference between a gaming and… Read more