Retargeting Revisited

Basically, we all think we know what retargeting is: when you look up drill drivers just for fun Internet goes crazy and there’s drill drivers everywhere, the ad joke familiar to anyone not related to marketing. That is the most renown and the most stereotypic type of retargeting (btw, remarketing is a legitimate synonym, don’t… Read more

6 mobile traffic sources you have never taken seriously (or didn’t know about)

Whether you are a self-promoted brand, or a bigshot, or an agency promoting bigshots’ apps of products you know only too well that quality traffic is generated through Facebook/Instagram/Youtube. Maybe in-app and video traffic, push notifications if you need greater reach. These are the first choice sources of paying or just real users, we aren’t… Read more

Found in Translation. The best communication practices for dealing with Asian partners.

  During the past 10 years, Asia has become a mighty power in the global digital market. Everyone has their ambitions to grab a piece of cake, but only those who get past the language and cultural barriers succeed.  Of course, whether your client is an advertiser of a publisher, you might think that if… Read more

7 superstitions about Influencer Marketing you should no longer believe in

Each of us has heard tales of magic influencer marketing at least once in his life. Even if you don’t read the news or are completely deprived of digital media, including social networks, stories of pain and glory reach you on the streets, as well as the products that succeeded through a single blogger integration…. Read more

Deliver me from fraud, or 8 basic steps to save you from bad traffic in 2020

If you have ever placed an ad within an ad network, chances are you know only too well what fraud is. Every half a year major research companies publish reports of advertisers’ ad fraud losses and promise that you will lose even more money next year as if this was only getting worse. On the… Read more

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