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Adsbalance Featured among Top Mobile App Marketing Companies
We are proud to announce that Adsbalance is among the Top Mobile App Marketing Companies according to SuperbCompanies.
SuperbCompanies is a portal that conducts research, analyses the expertise of the companies in the concrete field, and further lines the best one in a yearly list.
The Adsbalance team has extensive performance marketing, mobile application development, and digital marketing expertise. Our data measurements, programmatic advertising technology, and more than 50 traffic channels position us as one of the most reliable Mobile Performance Marketing companies. And we are grateful to the Superbcompanies team for acknowledging our hard work and skills.
To learn more about our service and our team, please proceed to – Performance Marketing.
Mobile App Localization and Internationalization – Guide with Tips
Thinking about app store optimization, don’t forget about incorporating localization into your strategy. Pushing your App into foreign countries creates additional revenue streams and marketing opportunities for app owners. Or simply ensuring that your mobile App uses relevant language and imagery can help improve the likelihood of users converting because app users will feel that your App is tailored specifically to them. It makes it more accessible and consequently boosts your download rates. Do not make a mistake using only English for the entire marketing funnel. Especially if you want global mobile app triumph, it’s essential to localize your marketing strategy.
What is App Localization?
App localization is the process of adjusting every element of an app according to the local language, culture, and laws of the regions in which the App will operate. Overall, it requires translating the text within the App and AppStore, adapting all imagery & videos, currency, measurement units, ensuring cultural references are locally relevant, and internationalization on the App’s UX.
Importance of App & App Store Localization
Even if not taking into account the whole world, it is a significant misinterpretation that you need English to target the U.S. In the United States alone, nearly 22% of the population speak non-English language at home. For example, 41.5 million U.S. residents speak Spanish. Therefore, by ignoring other languages, you are losing a chance to onboard these potential App users who might find your application less accessible if there is no localization. Furthermore, if you are going on an international level and assume that English is a global language that all people know and will be enough to promote your App, I am sorry to tell you that it is also not the case. Various sources state that approximately half of the world population is monolingual. That is, they speak only one language. For example, over 40 percent of the people in the European Union speak only their native language, like Spanish, French, German, etc. So why not take advantage and start offering users an app in their local language.
In addition, let’s look at data by Harward Business Review:
- 72.1% of consumers spend most of their time on websites in their language.
- 72.4% of consumers said they would be more likely to buy a product with information in their language.
- 56.2% of consumers said that the ability to obtain information in their language is more important than price.
Basically, people spend more time on sources in their mother language, and they are willing to pay a higher price if the information is obtainable. And by not translating your App and information in the AppStore, you are cutting off an audience of non-English speakers who could be valuable app users. Therefore, it is better to localize your application as not all people know English. Even those who know it prefer to spend their time and money on sources in their native language.
Elements of localization
As we mentioned, it’s better to localize the mobile App and app product page to increase the download rate and help users discover the application. Furthermore, with localization, the App will be more relevant to people across cultures, regions, languages, etc., consequently, provides a far greater opportunity for growth. And, the list of elements that can be localized include:
- Metadata ( app short-long description, keywords, and app name)
- Creative features (app screenshots, app preview videos)
- Call to action badges
Also, we always localize the Marketing strategy (banners, ads) and search for social networks that are the most popular in those regions you want to promote. Currently, we have more than 50 traffic sources to do so. From our experience, we can tell that the results will justify themselves quickly by adjusting these two processes.
The iOS AppStore and Google Play Store localization
App localization in the iOS App Store depends on the primary language you select in the App Store Connect and which additional languages you provide. Currently, there are available 40 different languages and around 75 different regions. And if you will select only the English language without adding other options, then your App metadata will appear only in English despite the region. However, if you add a Spanish localization, users who have their language set to Spanish will see the Spanish version. Also, your App will be available to the territories where the App Store supports Spanish by adding localized keywords.
The Google Play Store localization process works similarly to iOS App Store. There are available 50 different languages, which is even more than the iOS App Store. You add additional languages to the primary one in the Google Play Console. That includes the App name, Short-Long Description, Keywords, Promo Video, and Screenshots.
What is App Internationalization?
App internationalization is the process of app content separation from the code by using external files. Internationalization must be done simultaneously as app coding and development with the idea that it will be translated in the future. By using this methodology, the App can easily be translated in the future by adding new external language files. Therefore, the costs will be lower, and you will avoid changing your entire App code.
During App internationalization, take into concern the following:
Don't Forget About Context
Ensure that information in your AppStore and App is grammatically correct and that the meaning is saved within all languages. What’s more, there are diverse variations of the same language, for example, U.S. and U.K. English. And often software like Google, Yandex translate have their lacks on it. Therefore we recommend translating with the help of native speakers to avoid mistakes.
All the Content Needs to be Localized
As mentioned earlier, all the app content needs to be localized. Including images and audio in videos would be relevant to the user’s native language. For example, if App Store all information is in Spanish, it would be strange if the user opened a video in which the audio is in English. Also, do not forget about the main functions and industry of the App. For example, Uber integrated a local Japanese map into the App to be more relevant to the Japanese Market.
Not All Fonts can be Localized
Some fonts lack extra letters or symbols in some languages, as most fonts are usually created for the English language. Therefore double check that the languages you will be adding have all the extra letters in the font that you plan to add to the App. For example, for French, it would be àâéëêôû.
We recommend not using different fonts for every new language. Beyond confusing the app branding team, it will also increase the size of your App.
Additional Alphabet
Despite the country you want to localize your App for, you might need to use an entirely different alphabet. For example, for such countries as Russia, China, or Israel. Here is a list of main alphabet languages that its better to take into consideration:
- Latin
- Cyrillic
- Arabic
- Korean
- Hebrew
Numbers depending on the alphabet may vary. For example, 三百五 in Japanese means 305.
Dates, Numbers, and Text Direction
The way dates are displayed also differs between countries, sometimes even between countries that speak the same language.
- DD/MM/YYYY in Europe, including the U.K.
- MM/DD/YYYY in the United States
- YYYY/MM/DD in China, Iran, and Korea
The text direction also differs in some countries. Texts can go from left to right (Latin), from right to left (Hebrew), and from top to bottom (Korean).
We hope you found the information valuable. If you have questions, feel free to comment on them below or contact us. We have all the information you need about App promotion.
Build Customer Loyalty With Data-Driven Personalized Content
It gets more and more challenging to grasp people’s attention online. There are many reasons, like an overabundance of annoying campaigns, no clear call to action, fake discounts, etc. In the end, people don’t believe and ignore messages if they seem personally insufficient. The situation worsened more due to Covid that forced businesses to go online. So, what to do to attract sales?
It is a difficult task, but there is always an opportunity for those who seek. And the course of action seems evident, just to reach each customer with an authentic and personalized offer, yes? But how do we know that this proposal will be attractive and impactful? This is where data-driven personalized analytics helps you go beyond the obvious and create content that will target and reach people.
Why is it important to create personalized data?
“40 percent of executives say that personalization has had a direct impact on maximizing sales, basket size, and profits in direct-to-consumer channels,” according to Forbes.
Personalized content is more vital than ever before, especially in the mobile industry. People’s lives have changed dramatically over the past years with the development of the online world. The brand-customer relationship changed, boosting the conversation between company and customer. People could not communicate with brands and could only receive information, service, and products from them in the past. Now, with the help of social media, and mobile apps, it is possible to have a direct conversation with a User. However, not many brands use it.
Think of it as a dialogue. Imagine that someone (in our case, an App User) is reaching out to you and telling about their life – the highs and the lows – or their experience with an app, and the listener doesn’t quite understand what is going through the narrator’s life and:
1) Respond with some generic fluff that applies to almost any situation and any person.
2) Or, are guessing the situation and respond with some selling intention.
The probability of success is low as the stakes are high for both options. The ignorance will most likely push them away, as people sense when someone is not listening. In the end, they will feel betrayed and disappointed and most likely won’t interconnect with your brand and delete the app. To avoid it, pay attention to what customers say, try to understand and adjust your messaging and offers accordingly. If your target customer changes the subject, keep up and don’t speak about something else. And data can help you out with this task.
The process of data-driven marketing
Here is the process of how data-driven marketing works in a few words:
- Data is collected throughout the business marketing touchpoints, such as mobile apps, website cookies, google campaigns, social media analytics, etc. Basically, whenever a potential buyer interacts with your brand, you need to collect data.
- The data is then repeated and analyzed to find patterns. For example, using App-Store campaigns, you found out that males between 35–45 comprise more than 70% of your customers. Then you double-check by creating a campaign targeted to this precise group of people on different platforms. Ultimately, analyze the results.
- Finally, use data generated via marketing campaigns and channels to enhance brands’ marketing strategy. For instance, conversion rate optimization is a technique that is based on data that improve conversion rates throughout your marketing funnel.
Do not forget, the data ought to be the center of whatever you do with brand marketing, and all the decisions and actions must be based on nothing but collected data.
What kind of data is important?
To create a truly personalized offering, marketers should look beyond traditional google/Facebook/AppStore segmentation, such as location, demographics, age, etc. And to pay more attention to purchasing behavior patterns, lifestyle, and social media. The goal is to understand what channels the customer uses to engage, work, and spend their free time. By acquiring this kind of data, it is easier to optimize marketing strategy and deliver the right personalized campaign at the right moment through the proper channel. And what’s more, be there, readily available and ready to help, when a client seeks you.
Combine the powers of AI and EQ to deliver your best-personalized content
Monitoring the pulse of your consumers and collecting data is a must to be prepared to meet your target customers’ needs. And even though that computer can perform all the data tasks alone, it still lacks human emotions. You still need human emotional intelligence to handle your voice and messaging, as computers cannot understand human feelings and interpret emotional data. And even though it is tempting to leave all the marketing work to AI hands, there ought to be empathy control. Therefore, it’s better to leave computation, data management, repetition, and pattern recognition to computers and analysis with communication to humans.
Data collection requires a systematic approach, where you constantly collect and refine and reuse the data in marketing campaigns. The moment you stop doing so, you are under the threat of losing your app positions. It is a complicated and constant process that is more difficult for apps, which started better not to be stopped. This is why it’s better to reach out to an agency that has experience in the data-driven marketing strategy developed precisely for an App. Adsbalance is an expert in that; reach out to us to receive your free consultation.
How to monetize a game with Paywall?
Creating an App requires a lot of effort, time, and financial investments. No surprise that money also goes away after the launch of the application on marketing, app development. And naturally, the developers want to recoup the project and make money. Is it worth blaming them for this? Not at all. It is a normal desire — to return the money spent. So then why are there often unflattering comments on gaming forums about developers who want to produce products and ask something in return? At the same time, there are decent games with a unified, non-annoying monetization system. So what is the secret of success and failure?
A summary of the Paywall
First, you need to understand how monetization and paywall work. The Paywall is a payment screen, a set of techniques that organize paid access to certain content. For example, The New York Times gives each reader ten articles per month to read, and if someone wants more— you need to pay. A paywall is a common practice in the digital world: for websites, games, and, of course, mobile applications. And overall, there are three types of them:
- Hard Paywall – access to the materials or the game is provided only after payment. Developers can give you a small teaser, a piece of the article, starting levels, but the user will receive the entire content only after withdrawing money from a bank card.
- Soft or metered access — some materials are available for free, and you need to pay for the excess.
- Hybrid or freemium is a combination of a soft and complex system. The App provides part of the materials for free, and the other part (more valuable) is already for donation.
Each App developer chooses the most suitable way of earning by itself – it depends on the content provided and the target audience.
App Monetization Strategies
There are two generally accepted scenarios for getting money in Apps:
- The developers are releasing an excellent product that you want to use at the total maximum. But the most delicious part of the App can be reached only after payment.
- The game puts the user in front of a choice: sacrifice their time or money. It’s like in a game: too tricky a level and not enough moves? Of course, you can always buy them, as well as a couple of bombs pass the task. Any user who does not want to waste time on the monotonous collection of buns will pay.
Based on these strategies, developers have created many techniques for App monetization. That we will discuss below:
FUN PAIN
It is necessary to captivate the gamer, let him experience the absolute pleasure of the game, practically get hooked on it. And then abruptly put in an uncomfortable position, from which you will very much want to get out to continue the game. Of course, there will be a method – for money. Developers of F2P games often use this technique.
Payment for items
Some players willingly give money for an item, an artifact, any skill booster that will help them advance further in the App. Moreover, it is better through in-game currency – to see how the in-game score increases and not notice how the real one decreases.
Selling items in bundles/packs work well. There is an illusion of economy. The user believes that he has got a unique offer, and the developer has fulfilled the monetization plan.
Taking away the earned awards
After many hours killing monsters, the player accumulates lives, rewards, additional items. But one powerful boss can ruin everything: no victory, no fantastic game items, and the time spent. One mistake, and you’ve lost everything you’ve accumulated. And then App developer can offer to buy a super-cool item that will help you pass the ill-fated level and prevent losses.
Video Ads
By watching a short video ad, a user can get bonuses at the end of the level, more accumulated money for the day, or an extra life. A user does not pay personally. Therefore, they are more eager to spend some time than money. And with monetization, you also earn without asking it directly from an app user.
Why paywalls may infuriate players
The paywalls themselves are not evil. It all depends on the implementation of monetization in the App. If you do it too intrusively, the user will get annoyed, especially if you can’t go further without paying. And it’s unpleasant to use a shortened version of the App, to lose to everyone without any chances to win. Therefore, it is essential to note that direct monetization is not so annoying. It is an additional option the player has the right to choose. The problems begin when, for the sake of pumping out money, app developers create invisible setups.
Such paywalls slow down the user, and he does not suspect anything. They can be hard (if you don’t pay, you won’t pass) and soft (you can pass, but it isn’t straightforward). An example would be the invisible strengthening of the opponent: when a player believes that his level is enough to win, but there is a loss ahead. Or there are other mechanics of hidden paywalls, like a donation for reward. The player does not know what precisely he will receive as a reward for donating (opening chests, for example) – the so-called Gacha. Often the game offers to collect a whole collection of awards (compu-gacha), in which there are unique items, but the chance of their falling out is overestimated.
Although these paywalls are hidden, they are intuitively read. And if the above examples do not require much investment, then there are Apps in which it is better not to enter without money.
There are millions of ways for app monetization. It is an essential source of income for the company. You can’t do without it. But we recommend making it transparent. Deceiving a player solely for the sake of earning money is not worth it. It can ruin the game’s reputation, and it will be challenging to restore it. If you still are struggling with app monetization and promotion, we can help you. We offer a free consultation, just contact us, and we will gladly assist you.
What To Consider When Creating Videos For Generation Z
We won’t surprise you by saying that an ordinary person’s attention span is a little bit bigger than a fish’s. However, exactly how long is it? Be prepared for a scary fact, especially for anyone who works as a marketer. The attention span of a generation Z is only 8 seconds! That’s 4 seconds shorter than the previous gen. So, literally, each second counts when speaking about content for this segment of people. And what makes the job even harder is that you must keep them engaged. Otherwise, generation Z will forget you and won’t remember that you ever existed.
Calm down. It’s not all bad, though. The other side of the coin is that generation Z is more connected than any previous generation. So, if you read this article to the end and implement our solutions to your marketing strategy, afterward manage to grab the attention of generation Z – get ready to be shared, commented, posted, and tweeted. It may just be the thing that makes your hard work take off.
Find Your Place
Each generation acts differently from the previous before them. It is a known fact that ease our job. How? We can closely forecast their behavior. So what is your prediction for generation Z if to consider that:
- Prime years spent going within a global pandemic
- Having to stay at home 24/7
- Masks and unavailability to see people emotions
The result? Most likely lack of trust, especially for the government, and, in extension, a dislike of corporate philosophies. Thus, generation Z will grow as independent, with mutual support, outspoken people. So, to connect with this gen, it is essential to showcase your brand as authentic, independent, and with meaningful values. So, be honest in the content when addressing gen Z.
Keeping It Real
It is better to be connected with them and speak with generation Z in one language. To do so, you need to unite with their tone of voice without trying too hard and being cringy or fake. Noteworthy, a tone of voice is not about what you say but rather how you say it and its impact on everyone who watches or hears you in the video. Therefore, getting the tone of voice spot on builds relatability and trust. Consequently, all this forms a pleasant relationship with your brand. So, it would be best if you started vibing, as the tone of voice is a mood. And getting it wrong would be a big oof.
Be Original
We’ve already covered that you need to engage gen Z, or you won’t be noticed. It is the main rule for all the videos dedicated to this generation. Be original, think outside the box, add humor, and most likely, you will be noticed. Another excellent way of being connected is taking a trend and adding your twist to it. Just remember, it’s not about your drive but what your target audience will connect with. By doing so, you will stay relevant, and your videos will be watched by generation Z.
Let's Talk Platforms
As we mentioned previously, Gen Z is the most connected generation. So be prepared that you’ll need to cover all of the major social media platforms and to put extra effort into being updated with all online platforms that pop up. Who knows, maybe it is something big as Instagram, Twitter, Youtube, and TikTok.
By covering all the social media, we don’t mean putting the same content on all online platforms. No, otherwise. It is better to tailor your videos depending on where you want to post. For example, if it is TikTok or Instagram stories – keep it short and snappy as you have only a few seconds to grab the attention. If it is Youtube, then it’s better to give more detail and make longer videos. They all have their advantages. Tiktok is fantastic for generating views, whereas Youtube is perfect for showcasing your cinematic videos. Yes, it will increase your workload, but it’s worth it.
Thank you for your attention. Have you created videos for generation Z? With what do you struggle with the most?
Do not forget, if you need some help with your App marketing, we have a whole crew of experts that can help you out. So get in touch, and we can look at how to improve your videos to attract gen Z into your App.
Who Are You? Top Tips On Creating An Unforgettable Brand
A strong brand is more than a well-known logo or name. It is about the meaning and consistency that the brand offers with a service or a product. For example, selling a pair of snickers is not that big a deal, but selling it with a purpose and multiple times is already another level. Therefore, by adding additional value and being faithful, you create differentiation that distinguishes you from competitors. You tell who you are, what you stand for. If you don’t know these things, how is your target audience supposed to grasp them? Therefore, if you are still unsure, to help you out, we have created a simple guide to consider when building the perfect brand.
Define Your Target Audience
Before anything else, you need to identify your target audience. It seems a bland statement that anyone writes, but there is more to it. By identifying the target audience, you create a focus group, spending money on the people who will mostly buy from you. If you think that your target audience is all the people, then be prepared to spend billions of dollars to reach all of them.
So, how to identify? It is easier done with some information, for example, from social media or Google Analytics. If you do not have this kind of data, we can also recommend creating google ads or having a free consultation with Adsbalance. Either way, you will have the foundation for creating a target persona who will serve you as a reference.
Unforgettable Design
Before your service or product is purchased, you already need to stand out from other products. The easiest way to do so is to be visually appealing and memorizable. Remember the marketing rule of 7 states. Before potential clients are eager to take action, they need to see a message at least seven times. So think about visual identity for your brand and stick to it. Only make sure that your design will resonate with your target personas.
What Is Your Tone Of Voice?
Do you remember the article “What To Consider When Creating Videos For Generation Z“? We discussed that you need to speak with generation Z in one language to be connected. To do so, you need to unite with their tone of voice without being cringy or fake. Overall, this rule fits all generations. That is why you need to think twice about your target audience and then only go to the next steps of this guideline. Hence, whatever tone you take, make sure it allows you to communicate with your target audience in a way that they will connect with you. Also, it is better to underline a language that you need to avoid in messaging to prevent unnecessary problems in the future.
Use Social Media Like A Pro
Don’t try to be everywhere. Instead, choose 1-2 platforms that resonate with your audience and where they are. It’s like selling coffee everywhere, including kindergartens, schools. Yes, maybe some parents, teachers will buy it. However, children are less likely to want coffee.
Do not forget about visual pictures and tone of voice in social media as well. Be consistent, so that audience will start noticing and remembering you.
Time To Make Your Guidelines
Once you’ve settled all of the parts above, the most crucial step is to build your brand guidelines. So that whoever is organizing your content – whether in-house marketing team or external service – will know what they need to do. Therefore, there will be brand consistency, and you will spend less time editing content to make it fit.
Now you’ve made your guidelines, the only thing you need to remember is to stick to them!
The four tips to enhance your App Store Ranking
In the competitive app ecosystem, to stand out, your App needs to focus on building user relationships before they have even interacted with your application. Therefore, to stand out in the ocean of Apps, we have prepared the four ASO strategies you can use to diversify your product and increase your overall app store ranking. They are suitable for both Apple Store and Google Play.
ASO or App Store Optimization is an organic user acquisition that grows simultaneously with your App’s visibility in the marketplace.
ASO Keyword Optimisation
Keyword optimization is your first step in improving ASO, and do not underestimate this step. For instance, Peloton, a mobile fitness app, increased organic downloads from keyword searches from 419 to 2,758 within two months. All thanks to a tiny change in the App description, they added the keyword “at-home fitness.” During the global pandemic, this slight shift made an app more connected to the current wants of the User. Therefore, use these five steps to make your App keywords more relevant to the target audience.
1) It may sound corny, but the first step is research. Decode which keywords are most related to your industry, vertical, and application business. Look at competitors, articles, and media that cover your app topic and write them up. We recommend creating an excel file and making a minimum of three columns with direct, indirect, and related keywords
2) Afterward, create your App an identity that will appeal to users. Try to select keywords that correlate with your App’s strengths and unique selling propositions. For example, you can use long-tail keywords related to your niche. Also, do not forget to calibrate keywords to your application status on the market as well.
3) Ensure that you are catering to your wanted market segment. So, prioritize keywords based on your target audience’s interests and expectations.
4) Following, using A/B testing, examine the strength of your selected keywords. From the recent time, you can create A/B testing both on iOS and android.
5)After, gather the data and evaluate the keyword effectiveness. Further, implement the most compelling keywords into your application profile.
Creative Assets
Usually, a user needs two seconds to create a first impression. The lovely visual picture handles this obstacle the fastest and easiest way. Adjusted creative assets can persuade a user and give an understanding of what your App is. If the icon, videos, screenshots are done wisely, Users will have a good impression and be sure that your application is what they’ve been looking for during the search. Hence, increasing the conversion rate from impression to download.
App Icons
By optimizing App icons, you can improve conversion rates by an impressive 12-18%. Therefore, often overlooked, the App icon has a pretty significant impact on mobile application performance. So, we recommend spending some time creating an influential mobile app icon, as it is the first visual that most users will see. In addition, take into account such factors as recognisability.
App Store Screenshots and Videos
Videos and screenshots are the lenses through which the User receives a better understanding of your App. In other words, they serve as a clear demonstration of what awaits the User by installing the App. Therefore, utilize them effectively, as 20-40% of App success depends on visual creatives.
Reach Your Target Audience
Almost there. App Store Optimisation used to be only based on the previous factors, but no more. Currently, to reach your desired audience, you also need to work on:
- Localization so that your App would be available in different countries. You can market more dimensions by adding languages into your App and on creative assets that significantly increase installs. We recommend also culturalize your App, to make your project more relevant to each User in the market.
- Use Search Ads to increase ROI. All that we mentioned before is not difficult to grasp. Therefore, many already use it in their publishing strategy. However, to take a step forward and have a better ASO, you also need to think about ads in Google Play and the App Store. This way, you will attract new users, and the App indicators will forward the ASO.
Improve your App Store Rating
Last but not least, think beforehand about your App ratings and reviews. Before installing the application, most users check the App’s rating to make up their minds. If the rating is below 4, there is a clear drop-off in consumer credence. As your app store and Google Play rank correspond directly to User satisfaction and trust. Two most integral components for both, User and a successful ASO strategy. This can be done by:
- Request reviews following some achievement in the App. Users are more likely to give positive feedback after a pleasant moment.
- Reply to user comments. By responding to customers’ reviews about concerns they have, you increase App engagement and User retention. Also, instantly solve the issues, as in Google Play, the recent reviews are weighted more than older ones.
Using these four tactics together is key to mastering App Store Optimization on Google Play and Apple Store. By doing everything correctly, you are all settled for a massive boost in user engagement. Also, learn more about сhanges in the App store, what awaits us? iOS to be more prepared for 2022!
Changes in the App store, what awaits us? iOS 15
App Store is well known for its strict rules and regulations. For example, the App approval process can take up to a month, sometimes even longer. And while some believe that it is a necessity for User safety, others state that Apple is a ‘walled garden.’ However, everything is about to change, as the company announced new policies and recently implemented others.
What to wait for in the near future:
App Analytics
Later this year, App Store Connect promises to introduce brand-new data available in App Analytics. These new metrics, such as re-downloads, proceeds data, average revenue per paying user, and pre-orders, will concrete measure the app’s performance. And you will have a more wise picture about the user, its location, source type, device. But, of course, if they agreed to share this User information.
In-App Events
Later this fall, a new feature will be available for iOS 15 Users – In-App Events. It is a timely event within the App Store that will include images, videos, and a short description of the occasion itself. By opening it, users will have a bigger picture with a more immersive experience. From this page, they can share the event with others through social media, download an App, or allow notifications to remind you about the event when it starts. In-app events are diverse, such as challenge, competition, live event, major update, premiere, etc. Therefore, you will have what to choose from in the event feature.
Recent Changes:
New in-app purchase capabilities are now available
On September 22, Apple introduced powerful Swift-based APIs that will ease the process of subscription and in-app purchases. Available on iOS 15, it will allow companies to access data of a user’s history purchases and its status and determine App eligibility for offers. Most likely, new August policies are correlated with it. We will speak about them a little bit later. For Users, it is also a beneficial change, as they will be able to know their subscription status and manage their account from within an App with one click. Also, request refunds much faster than in the past.
App Store server notifications
Apple put some notifications effort on iOS15 to allow brands to create a more customized experience for Apps users. Not only did notifications go through a visual redesign, adding larger icons, but it also introduced a new ‘notification summary.’ With its use, users will determine what kind of notifications at what exact time ought to be displayed on the phone. The priority of interaction with apps will arrange the summary.
Also, with Swift-based Apis that we spoke about earlier, an App owner will receive immediate notifications about the app purchases, which they can use to create particular personalized messages for the users. So, for example, a user purchased a subscription, and you can send a thank you notification or another offer.
Small Business Program
Most likely, you are aware, but we will repeat once more. There is a new commission regulation in an App Store. A new program will ease the life for small businesses, as the commission instead of 30% will be 15%. But, again, it will only apply to companies earning up to $1 million per year.
How will it affect the industry? The launch of more Apps with moderate prices will appear in an AppStore.
Payment
After many trials, Apple finally allowed some Apps to process payments outside of iTunes Connect. Even though this policy will only apply to ‘reader apps,’ still it’s maybe the first step to something big.
‘Reader Apps’ are the Apps that provide access to earlier purchased content, such as Spotify, Netflix, etc. This way company will be able to bypass the commission in the App Store. Until now, all the Apps have processed the payments solely through iTunes Connect.
App Store takes significant steps to enhance its relationship with the user and the developers while growing the mobile app industry. So what do you think, are they coping with the task?
Also, if you are interested in app promotion, visit our page, as we are veterans in the app industry and are well aware of how to boost an app.
