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We are proud to announce that Adsbalance is among the Top Mobile App Marketing Companies according to SuperbCompanies. SuperbCompanies is a portal that conducts research, analyses the expertise of the companies in the concrete field, and further lines the best one in a yearly list. The Adsbalance team has extensive performance marketing, mobile application development,… Read more

Thinking about app store optimization, don’t forget about incorporating localization into your strategy. Pushing your App into foreign countries creates additional revenue streams and marketing opportunities for app owners. Or simply ensuring that your mobile App uses relevant language and imagery can help improve the likelihood of users converting because app users will feel that… Read more

It gets more and more challenging to grasp people’s attention online. There are many reasons, like an overabundance of annoying campaigns, no clear call to action, fake discounts, etc. In the end, people don’t believe and ignore messages if they seem personally insufficient. The situation worsened more due to Covid that forced businesses to go… Read more

Creating an App requires a lot of effort, time, and financial investments. No surprise that money also goes away after the launch of the application on marketing, app development. And naturally, the developers want to recoup the project and make money. Is it worth blaming them for this? Not at all. It is a normal… Read more

We won’t surprise you by saying that an ordinary person’s attention span is a little bit bigger than a fish’s. However, exactly how long is it? Be prepared for a scary fact, especially for anyone who works as a marketer. The attention span of a generation Z is only 8 seconds! That’s 4 seconds shorter… Read more