Blog

Not so long ago we spoke of TikTok tricks and lifehacks, but today we’re going to do a full-fledged explanatory article on how to create a really successful TikTok advertising campaign strategy from scratch. First of all, in 2021 we more or less know what TikTok is, some of us — from a user point… Read more

The mobile ads market is growing every year, the mobile ad spends have surpassed TV spends as long ago as in 2018, and the share of mobile ads (among all of the existing types) is long past 70%. Advertisers have been excited with “mobile” for much longer: we remember the conferences in 2014 where our… Read more

Banner ads are among the most ancient, renowned and still popular types of digital ads that ever existed. However much they are blamed for being the least seen and efficient and most annoying ones, they still are alive and kicking. A banner ad is a rectangular image (or an animation) meant to attract a user… Read more

We won’t surprise you by saying that people buy stuff online much more than ever, even more than logical evolution implies: the COVID-19 pandemic caused the unseen demand for all kinds of goods, even those you’d naturally buy offline, the demand that the supply, at some point, failed to meet. Even in spite of demand,… Read more

What if you have tried all of the possible traffic sources and still feel there’s room for not only optimization and budget boosts, but also for widening your audience reach and getting more user categories to know your app? There are several ways to respond to that, but one of them definitely must be influencer… Read more

How to Promote Your App by Driving App Installs from Facebook Your app could top charts, and the last piece of the puzzle is the users you need to take it there. With over 2.6 billion monthly users globally and some of the best audience targeting techniques, if you don’t promote your app on Facebook,… Read more

Every application on Earth needs organic downloads. However big your initial app promotion budget might be, you will not have a chance to spend it the best way if you don’t pay attention to your product’s looks and well-being in the App Store and Google Play. Pretty much every single quote about app promotion mentions… Read more

By this article, we start a series of texts on how the mobile advertising market works and what we and the likely companies do on the market. We’d like to start with PPI/CPI networks, for instance, mobile (in-app) DSPS. Cost per install (=pay per install) advertising is an instance of a wider notion — cost… Read more

When you come to a point where your in-house marketing team is not enough to make you reach your most ambitious goals, what do you do? Right, search for the resources to help elsewhere. Even if you use some outsource marketers or media buyers, it might be not enough to make global changes to your… Read more

There is plenty of stereotypes about regular PC gamers: their age, what they look like and what they eat for breakfast (btw, what?). When it comes to mobile gaming, it’s not that obvious. The response for “How would you describe a typical [mobile gamer”] will depend on the type of games they prefer. There are… Read more