Market insights

How an e-commerce online store can promote its app

To start converting visitors to your e-commerce mobile app into subscribers or to prepare the app for promotion by a marketing agency, you need to take the following steps. Today, we’re going to tell you what actions you can take to increase your conversion rate yourself. Conversion is the number of users who performed an… Read more

Global trends in mobile app advertising. What’s being promoted the most right now?

The world’s top apps are getting a lot of attention. Most people want to know what makes them catch users’ attention, and why users are downloading them more and more times. We’ve selected the top global mobile apps (non-gaming) in terms of downloads and ads based on last month’s results. Some of the results will… Read more

How mobile app marketing works

Some companies have been building apps for years and already have a well-established mechanism for marketing their products. Some have just created their first app. They need to figure out what their promotion might look like. Which actions can you do yourself? And which can you entrust to a specialised agency? We’ve prepared a checklist… Read more

Mobile Marketing Trends 2022

It is very difficult to make predictions in the field of digital (and in more detail, mobile) marketing. Last year we saw the privacy revolution and could see how many white spots were still left. That is why predicting today is a daunting task. That’s why we’ve gone beyond one opinion and brought together the… Read more

What To Consider When Creating Videos For Generation Z

We won’t surprise you by saying that an ordinary person’s attention span is a little bit bigger than a fish’s. However, exactly how long is it? Be prepared for a scary fact, especially for anyone who works as a marketer. The attention span of a generation Z is only 8 seconds! That’s 4 seconds shorter… Read more