Market insights

How Much Do Apps Earn From Advertising? Monetizing your app – it’s the ultimate goal of many app developers. A lot of hard work and money are invested into your app, so it’s natural to look forward to the reward you might get for all that you’ve done. While you shouldn’t make your whole app… Read more

What if you have tried all of the possible traffic sources and still feel there’s room for not only optimization and budget boosts, but also for widening your audience reach and getting more user categories to know your app? There are several ways to respond to that, but one of them definitely must be influencer… Read more

Obviously, it’s cool when you have a dedicated team of professionals working on your app promotion 365 days a year for a stable wage or revenue share, be it a mobile marketing agency or an in-house media buying team. These are the ways we, as an agency and as pure realists, always recommend as optimal…. Read more

It seems that the days when an non-gaming indie project was able to take over the stores and win the mass smartphone owner hearts are almost over. If you Google Search “best indie apps” , chances are the top articles will be dated somewhere between 2012 and 2016. How come? It is not uncommon in… Read more

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