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The main reason for poor advertising performance is an audience or creative burnout. In this article, we will explain what burnout is, what causes it, whether it is a continuous process, and how to work with it to get the results you want with the help of the team of our performance marketing agency Adsbalance…. Read more

Mobile subscriptions or Wap-Click is one of the niches in affiliate marketing. Here, billing takes place from the user’s mobile account at specific intervals. The user gets on the landing page, clicks on the big button that says “View” or wherever, and subscribe. And then the payment is debited. All this happens as unobtrusively as… Read more

NFT (non-fungible token) has an ambiguous reputation. Some see non-fungible tokens as a step into the future, others as a dubious scam. Either way, you can have a good income with them. And one way is to make money from NFT games. Playing online games and getting paid for it sounds great! But what exactly… Read more

It’s hard enough to analyse mobile app marketing campaign data. An error in a single figure can lead to a significant distortion of the overall result.  These, in turn, can lead to incorrect planning of future campaigns and financial losses.  Learn how to get the data for analysis, make the process as transparent as possible,… Read more

The Huawei Ads platform is a promo tool that allows advertisers to reach hundreds of millions of users of Huawei gadgets over the world. Among them are many owners of premium models. In terms of GEO, it has 170+ countries. It makes Huawei Ads a promising platform for many publishers. Why did this platform appear?… Read more