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Almost any app released comes with a monetization strategy in mind, be it a vague notion of what you could earn from a large built-in SDKs pack and a couple of advertising contracts already signed. Anyway, if you have developed an app and have no slightest idea of how to monetize it, don’t worry: we’re… Read more

Every application on Earth needs organic downloads. However big your initial app promotion budget might be, you will not have a chance to spend it the best way if you don’t pay attention to your product’s looks and well-being in the App Store and Google Play. Pretty much every single quote about app promotion mentions… Read more

By this article, we start a series of texts on how the mobile advertising market works and what we and the likely companies do on the market. We’d like to start with PPI/CPI networks, for instance, mobile (in-app) DSPS. Cost per install (=pay per install) advertising is an instance of a wider notion — cost… Read more

What is TikTok? (just skip this if you are 100% confident in your knowledge)  Originally, TikTok was largely based on Musical.ly — a social media app of Chinese origin for making music videos and live streaming created as long ago as 2014. After Twitter announced Vine’s closure in 2016, Musical.ly has shown significant growth in… Read more

When you come to a point where your in-house marketing team is not enough to make you reach your most ambitious goals, what do you do? Right, search for the resources to help elsewhere. Even if you use some outsource marketers or media buyers, it might be not enough to make global changes to your… Read more