Blog

We have said many words about pre-release marketing for games and apps in general. However, we have skipped the one essential part — the soft launch. I have done the research, the optimizations, ASO, the visuals, what the hell is that thing, you might ask. We might respond: it’s the thing that prevents your precious… Read more

Facebook is THE place to market your product if you want to reach your target audience. Their incredibly large audience – 2.8 billion monthly active users to be precise – coupled with the ability to accurately target your specific audience gives you the ability to make the most out of your marketing budget. But before… Read more

Setting up event tracking for a mobile app Monetizing and analyzing your app can be a challenge. But an even greater task is making sure your users enjoy your app and know its worth. To do this, you need to know how users navigate through your app and interact with its features. This is where… Read more

To grant us view-only access to your app(s), follow these steps: 1) Go to My Account (left navigation bar) 2) Select the Users tab and select ADD USER 3) Enter the following email address [email protected] and role (Reader) 4) Select CREATE Or, if you want to give us access to specific apps only, choose CUSTOM… Read more

In Appsflyer you can grant us permission to configure the attribution link for you and map your in-app events so that we can receive the necessary data. To do so: 1) Go to the left side bar and find the Integrated partners tab (in Configuration). 2) Find Adsbalance Agency and click Edit 3) Enable Activate… Read more