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Creating an App requires a lot of effort, time, and financial investments. No surprise that money also goes away after the launch of the application on marketing, app development. And naturally, the developers want to recoup the project and make money. Is it worth blaming them for this? Not at all. It is a normal… Read more

The internet has provided so many great marketing tools over the years, so many that it’s possible there are tools you aren’t utilizing to your advantage. If you’re looking for a way to educate potential customers and generate leads for your business, a webinar just might be the internet tool for you. You may already… Read more

The mobile ads market is growing every year, the mobile ad spends have surpassed TV spends as long ago as in 2018, and the share of mobile ads (among all of the existing types) is long past 70%. Advertisers have been excited with “mobile” for much longer: we remember the conferences in 2014 where our… Read more

Banner ads are among the most ancient, renowned and still popular types of digital ads that ever existed. However much they are blamed for being the least seen and efficient and most annoying ones, they still are alive and kicking. A banner ad is a rectangular image (or an animation) meant to attract a user… Read more

There seems to be a software developer in every family you know, even mobile development exists long enough to have their own colleges and universities academic departments, and still the demand for anyone skilled is much higher than the supply. That is why the in-house dev salaries continue to grow, and, while the costs of… Read more