Apps

There is plenty of stereotypes about regular PC gamers: their age, what they look like and what they eat for breakfast (btw, what?). When it comes to mobile gaming, it’s not that obvious. The response for “How would you describe a typical [mobile gamer”] will depend on the type of games they prefer. There are… Read more

If you are a passionate mobile gamer, you think ‘they are loads of them, why would they be dead?’. Or, if you are an indie developer, you [might] think ‘there are loads of them, why would anyone make another one?’ In fact, that is a bit more complicated. Adjust (and they know for sure) report… Read more

You’re all settled up, your app is alive and kicking, bringing regular income and the feeling of stability that allows you to focus on growth rather than rush and stress on the executive board meeting. Congratulations, you have a short timeout before they have new super-ambitious goals  for the next quarter. Have a sigh of… Read more

Did you notice that for the past couple of days your newsfeed was filled with mentions of Zynn — an app that has topped the App Store charts and has overcome TikTok (as well as Instagram and Snapchat) by daily downloads? We have been following them for some time now, and now we’re about to answer the… Read more

Where do you download your apps? Some 5 years ago the author of this would respond: App Store. Or do you mean Google Play store? Maybe, some freaky platforms for jailbroken or rooted devices? Times do change, and now choosing your app and its source is pretty similar to shopping. If I want a regular… Read more

Download our presentation

Get your free advice on UA strategy here


X

Want to get news first?