Apps

With 2020 being a year of lockdowns and forced isolation, the most popular online dating apps got an apparent boost in downloads, but the least popular ones also got their share of traffic. However, we, as an agency that has several dating clients, know that this was now only due to the organic rise in… Read more

What if you have tried all of the possible traffic sources and still feel there’s room for not only optimization and budget boosts, but also for widening your audience reach and getting more user categories to know your app? There are several ways to respond to that, but one of them definitely must be influencer… Read more

Is promoting a game any different from promoting “just an app”? Are there any specific strategy/media buying/creative production tips? How to sort through techniques that will help you drive the maximum number of downloads via various kind of traffic sources? We’re here to find out! First of all, what’s the difference between a gaming and… Read more

How to Promote Your App by Driving App Installs from Facebook  Your app could top charts, and the last piece of the puzzle is the users you need to take it there. With over 2.6 billion monthly users globally and some of the best audience targeting techniques, if you don’t promote your app on Facebook,… Read more

Almost any app released comes with a monetization strategy in mind, be it a vague notion of what you could earn from a large built-in SDKs pack and a couple of advertising contracts already signed. Anyway, if you have developed an app and have no slightest idea of how to monetize it, don’t worry: we’re… Read more

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