Best app intelligence platforms (analytics, spying and more)
When you start (or, better, continue) to market an app, choose the right user acquisition strategy, and the best marketing agency to do media buying for you, how do you know you are doing everything the best possible way? Who is to tell you you have covered all the top keywords (see our ASO article… Read more
TikTok as a traffic source: insights from a TikTok advertising agency
What is TikTok? (just skip this if you are 100% confident in your knowledge) Originally, TikTok was largely based on Musical.ly — a social media app of Chinese origin for making music videos and live streaming created as long ago as 2014. After Twitter announced Vine’s closure in 2016, Musical.ly has shown significant growth in… Read more
How to choose a mobile marketing agency
When you come to a point where your in-house marketing team is not enough to make you reach your most ambitious goals, what do you do? Right, search for the resources to help elsewhere. Even if you use some outsource marketers or media buyers, it might be not enough to make global changes to your… Read more
Fantasy RPGs, the Holy Grail of game dev, and how to promote them the new old way.
Some say RPGs, especially fantasy or dystopian, are the Holy Grail of mobile game development. First honorable heirs to desktop/online (MMORPG) games, then additions and rivals to the late, they have become an integral part of the same big-budget industry of happiness. We have heard that regardless of the fact that you can create an… Read more
How to market an app (nearly for free)?
Obviously, it’s cool when you have a dedicated team of professionals working on your app promotion 365 days a year for a stable wage or revenue share, be it a mobile marketing agency or an in-house media buying team. These are the ways we, as an agency and as pure realists, always recommend as optimal…. Read more