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Apps

Thinking about app store optimization, don’t forget about incorporating localization into your strategy. Pushing your App into foreign countries creates additional revenue streams and marketing opportunities for app owners. Or simply ensuring that your mobile App uses relevant language and imagery can help improve the likelihood of users converting because app users will feel that… Read more

App Store is well known for its strict rules and regulations. For example, the App approval process can take up to a month, sometimes even longer. And while some believe that it is a necessity for User safety, others state that Apple is a ‘walled garden.’ However, everything is about to change, as the company… Read more

On April 26th 2021 Apple released IOS 14.5, which is said to have changed the mobile advertising market forever. The main issue is the new IDFA rules that impact the ad tracking heavily. As we all know, Apple states they value user data privacy above all. That is one of their USPs, and from time… Read more

Augmented reality.. According to Wiki, AR is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. You don’t need to know all those scary words (though they’re fun, we promise),… Read more

The opinions of others play a major role in people’s purchasing decisions, whether the opinions are about restaurants, movies, or apps. With respect to apps, opinions and reviews also affect how visible they will be in app store search results and how likely they will be featured on the app store. In today’s crowded app… Read more