Creating an App requires a lot of effort, time, and financial investments. No surprise that money also goes away after the launch of the application on marketing, app development. And naturally, the developers want to recoup the project and make money. Is it worth blaming them for this? Not at all. It is a normal… Read more
The internet has provided so many great marketing tools over the years, so many that it’s possible there are tools you aren’t utilizing to your advantage. If you’re looking for a way to educate potential customers and generate leads for your business, a webinar just might be the internet tool for you. You may already… Read more
The mobile ads market is growing every year, the mobile ad spends have surpassed TV spends as long ago as in 2018, and the share of mobile ads (among all of the existing types) is long past 70%. Advertisers have been excited with “mobile” for much longer: we remember the conferences in 2014 where our… Read more
Banner ads are among the most ancient, renowned and still popular types of digital ads that ever existed. However much they are blamed for being the least seen and efficient and most annoying ones, they still are alive and kicking. A banner ad is a rectangular image (or an animation) meant to attract a user… Read more
There seems to be a software developer in every family you know, even mobile development exists long enough to have their own colleges and universities academic departments, and still the demand for anyone skilled is much higher than the supply. That is why the in-house dev salaries continue to grow, and, while the costs of… Read more
We have said many words about pre-release marketing for games and apps in general. However, we have skipped the one essential part — the soft launch. I have done the research, the optimizations, ASO, the visuals, what the hell is that thing, you might ask. We might respond: it’s the thing that prevents your precious… Read more
How to Promote Your App by Driving App Installs from Facebook Your app could top charts, and the last piece of the puzzle is the users you need to take it there. With over 2.6 billion monthly users globally and some of the best audience targeting techniques, if you don’t promote your app on Facebook,… Read more
Every application on Earth needs organic downloads. However big your initial app promotion budget might be, you will not have a chance to spend it the best way if you don’t pay attention to your product’s looks and well-being in the App Store and Google Play. Pretty much every single quote about app promotion mentions… Read more
By this article, we start a series of texts on how the mobile advertising market works and what we and the likely companies do on the market. We’d like to start with PPI/CPI networks, for instance, mobile (in-app) DSPS. Cost per install (=pay per install) advertising is an instance of a wider notion — cost… Read more
What is TikTok? (just skip this if you are 100% confident in your knowledge) Originally, TikTok was largely based on Musical.ly — a social media app of Chinese origin for making music videos and live streaming created as long ago as 2014. After Twitter announced Vine’s closure in 2016, Musical.ly has shown significant growth in… Read more
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