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Grow your mobile app with the help of User Reviews | Three main tips that you must know

When the app is improved according to user reviews, install numbers, and loyalty parameters, there are bigger chances for conversion increase. Let’s discuss how to skillfully develop a mobile app using reviews in the Google Play & App Store. Before creating an App roadmap, it is better to check competitors’ reviews in the App Stores…. Read more

How the Game Industry Is Changing

Video games have served as entertainment for adults and children for decades. It continuously enhanced from the early days, and with new technologies, it has become accessible to anyone and pushed into Hollywood movie territory regarding production. Nevertheless, it is increasingly tough to create a good game, but the costs have also risen with this… Read more

How to successfully use behavioural segmentation in Mobile Marketing

People are creatures of daily habits. Each individual has unique behavioural traits and routines backed up by emotions, historical background, and culture. And by knowing and understanding these habits, it is possible to create a better advertising strategy that will focus on the exact user needs and further lead to increased conversions and sales. That… Read more

Case Study: Josh
Case Study: Lazada