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Hi friends! Certainly, many of you have your own media buying department aimed at user acquisition and you have loads of performance marketing agencies reaching out to you and promising a great, previously unreached number of app installs/purchases and a deep expertise in new markets you, supposedly, don’t have. That is why you need to… Read more

Hello friends! The whole world seems to have gone a bit mad about the pandemy and the quarantines it follows. You have probably read a lot of how-tos and what nots regarding the issue. Our team has just started working remotely and realized we have a piece of advice to share with you too: Take… Read more

A long time ago, in a galaxy far, far away (some 10 years from now and maybe even more), media buying implied purchasing tv and radio air time, including the media planning, negotiations and signings. That kind of position still exists, but hundreds and thousands of vacant media buyer jobs mean something — not completely… Read more

Merry Friday! We are more than happy to plead that the prosperity of the majority of the people on Earth tends to grow. Each of us can afford to buy/eat/travel much more than even 20 years ago. Of course, this sometimes leads to overproduction and overconsumption, but we are not going to cover ecology and… Read more

Basically, we all think we know what retargeting is: when you look up drill drivers just for fun Internet goes crazy and there’s drill drivers everywhere, the ad joke familiar to anyone not related to marketing. That is the most renown and the most stereotypic type of retargeting (btw, remarketing is a legitimate synonym, don’t… Read more