Good to know

Did you notice that for the past couple of days your newsfeed was filled with mentions of Zynn — an app that has topped the App Store charts and has overcome TikTok (as well as Instagram and Snapchat) by daily downloads? We have been following them for some time now, and now we’re about to answer the… Read more

The pandemy and quarantine measures taken by the majority of governments have already affected nearly everyone involved in the production/services-consumption chain, or, maybe, just everyone? Despite the fact that some countries are already loosening the screws, it is still almost impossible to do long-term economiс forecasts, but the unanimous verdict so far is as follows:… Read more

Hey-o! It’s been more than a month since our team started working from home, and we couldn’t but think of apps we both work together with and use on a daily basis, that help us bring some joy into our domestic/working routine. There are many previously non-existent issues and problems that we have to combat… Read more

Hi friends! Certainly, many of you have your own media buying department aimed at user acquisition and you have loads of performance marketing agencies reaching out to you and promising a great, previously unreached number of app installs/purchases and a deep expertise in new markets you, supposedly, don’t have. That is why you need to… Read more

A long time ago, in a galaxy far, far away (some 10 years from now and maybe even more), media buying implied purchasing tv and radio air time, including the media planning, negotiations and signings. That kind of position still exists, but hundreds and thousands of vacant media buyer jobs mean something — not completely… Read more