AdsBalance

Cases

Adsbalance continues to delight its partners with a large number of orders delivered each month and especially during specific PROMO campaigns. One of our leading partners Lazada, a large eCommerce company from South East Asia, has recently run a mega campaign across mobile and web. How did we do that? Today we would like to… Read more

The Huawei Ads platform is a promo tool that allows advertisers to reach hundreds of millions of users of Huawei gadgets over the world. Among them are many owners of premium models. In terms of GEO, it has 170+ countries. It makes Huawei Ads a promising platform for many publishers. Why did this platform appear?… Read more

The marketing services market is going through challenging times. Mobile platforms are tightening their data collection policies. The most powerful example here is the IDFA restriction on iOS. And, of course, certain tools are becoming less effective. The smartest way out here is to diversify marketing spend. This includes working with venues that until recently… Read more

The results and effectiveness of mobile campaigns are difficult to assess on their own, but it’s also difficult to know exactly where an app stands compared to competitors. In general, some user churn is normal. But knowing when churn rates are particularly high compared to standard user behaviour helps to determine if any changes need… Read more

Some say RPGs, especially fantasy or dystopian, are the Holy Grail of mobile game development. First honorable heirs to desktop/online (MMORPG) games, then additions and rivals to the late, they have become an integral part of the same big-budget industry of happiness. We have heard that regardless of the fact that you can create an… Read more