Almost any app released comes with a monetization strategy in mind, be it a vague notion of what you could earn from a large built-in SDKs pack and a couple of advertising contracts already signed. Anyway, if you have developed an app and have no slightest idea of how to monetize it, don’t worry: we’re… Read more
What is TikTok? (just skip this if you are 100% confident in your knowledge) Originally, TikTok was largely based on Musical.ly — a social media app of Chinese origin for making music videos and live streaming created as long ago as 2014. After Twitter announced Vine’s closure in 2016, Musical.ly has shown significant growth in… Read more
When you come to a point where your in-house marketing team is not enough to make you reach your most ambitious goals, what do you do? Right, search for the resources to help elsewhere. Even if you use some outsource marketers or media buyers, it might be not enough to make global changes to your… Read more
Some say RPGs, especially fantasy or dystopian, are the Holy Grail of mobile game development. First honorable heirs to desktop/online (MMORPG) games, then additions and rivals to the late, they have become an integral part of the same big-budget industry of happiness. We have heard that regardless of the fact that you can create an… Read more
Obviously, it’s cool when you have a dedicated team of professionals working on your app promotion 365 days a year for a stable wage or revenue share, be it a mobile marketing agency or an in-house media buying team. These are the ways we, as an agency and as pure realists, always recommend as optimal…. Read more
It’s been a long time since you first noticed the lifestyle app category in your app store. The author of this does not remember their first encounter with the subject, only a vague thought of “what does this have to do with my lifestyle?” (Maybe it was Foursquare, you know, I go to cafes, so… Read more
It seems that the days when an non-gaming indie project was able to take over the stores and win the mass smartphone owner hearts are almost over. If you Google Search “best indie apps” , chances are the top articles will be dated somewhere between 2012 and 2016. How come? It is not uncommon in… Read more
There is plenty of stereotypes about regular PC gamers: their age, what they look like and what they eat for breakfast (btw, what?). When it comes to mobile gaming, it’s not that obvious. The response for “How would you describe a typical [mobile gamer”] will depend on the type of games they prefer. There are… Read more
If you are a passionate mobile gamer, you think ‘they are loads of them, why would they be dead?’. Or, if you are an indie developer, you [might] think ‘there are loads of them, why would anyone make another one?’ In fact, that is a bit more complicated. Adjust (and they know for sure) report… Read more
You’re all settled up, your app is alive and kicking, bringing regular income and the feeling of stability that allows you to focus on growth rather than rush and stress on the executive board meeting. Congratulations, you have a short timeout before they have new super-ambitious goals for the next quarter. Have a sigh of… Read more
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