When the app is improved according to user reviews, install numbers, and loyalty parameters, there are bigger chances for conversion increase. Let’s discuss how to skillfully develop a mobile app using reviews in the Google Play & App Store. Before creating an App roadmap, it is better to check competitors’ reviews in the App Stores…. Read more
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How the Game Industry Is Changing
Video games have served as entertainment for adults and children for decades. It continuously enhanced from the early days, and with new technologies, it has become accessible to anyone and pushed into Hollywood movie territory regarding production. Nevertheless, it is increasingly tough to create a good game, but the costs have also risen with this… Read more
How to successfully use behavioural segmentation in Mobile Marketing
People are creatures of daily habits. Each individual has unique behavioural traits and routines backed up by emotions, historical background, and culture. And by knowing and understanding these habits, it is possible to create a better advertising strategy that will focus on the exact user needs and further lead to increased conversions and sales. That… Read more
Case Study: Josh
Case Study: Lazada
Case Study: Rush Royale
Case Study: Bigo
Case Study: Dragon Storm
Mobile Marketing Trends 2022
It is very difficult to make predictions in the field of digital (and in more detail, mobile) marketing. Last year we saw the privacy revolution and could see how many white spots were still left. That is why predicting today is a daunting task. That’s why we’ve gone beyond one opinion and brought together the… Read more
Build Customer Loyalty With Data-Driven Personalized Content
It gets more and more challenging to grasp people’s attention online. There are many reasons, like an overabundance of annoying campaigns, no clear call to action, fake discounts, etc. In the end, people don’t believe and ignore messages if they seem personally insufficient. The situation worsened more due to Covid that forced businesses to go… Read more