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Changes in the App store, what awaits us? iOS 15

App Store is well known for its strict rules and regulations. For example, the App approval process can take up to a month, sometimes even longer. And while some believe that it is a necessity for User safety, others state that Apple is a ‘walled garden.’ However, everything is about to change, as the company… Read more

What is In-App Messaging?

What Is In-App Messaging? An in-app message, or native app content, is a message that a user gets while navigating the App after they have opened it. This kind of content allows creativity to pop up because there is no word count and limitation on the size of the message. As a result, you are… Read more

The Pros Of Running Paid Social Media

Social media is not so free as it may seem at first glance. In reality, from driving leads and traffic to raising brand awareness, a staggering 3/4 of marketers conduct paid social campaigns. Hence, currently, getting started with paid ads is not a question of “if” but rather “when.” Why It Is Worth Running Paid… Read more