The marketing services market is going through challenging times. Mobile platforms are tightening their data collection policies. The most powerful example here is the IDFA restriction on iOS. And, of course, certain tools are becoming less effective. The smartest way out here is to diversify marketing spend. This includes working with venues that until recently… Read more
The results and effectiveness of mobile campaigns are difficult to assess on their own, but it’s also difficult to know exactly where an app stands compared to competitors. In general, some user churn is normal. But knowing when churn rates are particularly high compared to standard user behaviour helps to determine if any changes need… Read more
In the highly competitive mobile app market, you need to test as many tools as possible to attract your target audience. That said, among such tools, creating an app landing page is considered effective. It can help increase the number of leads significantly. But in order for a landing page to do its job well,… Read more
It is very difficult to make predictions in the field of digital (and in more detail, mobile) marketing. Last year we saw the privacy revolution and could see how many white spots were still left. That is why predicting today is a daunting task. That’s why we’ve gone beyond one opinion and brought together the… Read more
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