We won’t surprise you by saying that an ordinary person’s attention span is a little bit bigger than a fish’s. However, exactly how long is it? Be prepared for a scary fact, especially for anyone who works as a marketer. The attention span of a generation Z is only 8 seconds! That’s 4 seconds shorter… Read more
A strong brand is more than a well-known logo or name. It is about the meaning and consistency that the brand offers with a service or a product. For example, selling a pair of snickers is not that big a deal, but selling it with a purpose and multiple times is already another level. Therefore,… Read more
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