The basics of App Store Optimization for everyone

Every application on Earth needs organic downloads. However big your initial app promotion budget might be, you will not have a chance to spend it the best way if you don’t pay attention to your product’s looks and well-being in the App Store and Google Play. Pretty much every single quote about app promotion mentions… Read more

TikTok as a traffic source: insights from a TikTok advertising agency

What is TikTok? (just skip this if you are 100% confident in your knowledge) Originally, TikTok was largely based on Musical.ly — a social media app of Chinese origin for making music videos and live streaming created as long ago as 2014. After Twitter announced Vine’s closure in 2016, Musical.ly has shown significant growth in… Read more

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