Why Is My Facebook Campaign Not Working?

You’ve spent countless hours crafting the perfect Facebook ad, you’re finally ready to release it and start raking in the conversions. You release it and, to your surprise, they don’t come. Now you’re left wondering what went wrong. Maybe your campaign isn’t reaching your target audience, maybe it’s not compelling them to take the desired… Read more

TikTok as a traffic source: insights from a TikTok advertising agency

What is TikTok? (just skip this if you are 100% confident in your knowledge) Originally, TikTok was largely based on Musical.ly — a social media app of Chinese origin for making music videos and live streaming created as long ago as 2014. After Twitter announced Vine’s closure in 2016, Musical.ly has shown significant growth in… Read more

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