Why Is My Facebook Campaign Not Working?

You’ve spent countless hours crafting the perfect Facebook ad, you’re finally ready to release it and start raking in the conversions. You release it and, to your surprise, they don’t come. Now you’re left wondering what went wrong. Maybe your campaign isn’t reaching your target audience, maybe it’s not compelling them to take the desired… Read more

How will IDFA changes impact mobile advertising?

Advertising platforms of all sorts are updated constantly to reach some kid of perfection, but there are some universal, intrinsic concepts that modern-world advertising is based on. One of them is the ability to track the user on various platforms anywhere on the Internet. No conspiracy theories implied: it’s just the ability to recognize user… Read more

How to promote Your App by Driving App Installs from Facebook

How to Promote Your App by Driving App Installs from Facebook  Your app could top charts, and the last piece of the puzzle is the users you need to take it there. With over 2.6 billion monthly users globally and some of the best audience targeting techniques, if you don’t promote your app on Facebook,… Read more

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