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How mobile app marketing has changed

The first mobile apps launched in the 2000s. They were fairly simple – Calendar, Phone Book and others. Then, as the operating systems improved, the functions of the applications became more complex, and at the same time the competition between developers grew and the ways of promoting mobile applications evolved. What stages did mobile app… Read more

How the Game Industry Is Changing

Video games have served as entertainment for adults and children for decades. It continuously enhanced from the early days, and with new technologies, it has become accessible to anyone and pushed into Hollywood movie territory regarding production. Nevertheless, it is increasingly tough to create a good game, but the costs have also risen with this… Read more

How to successfully use behavioural segmentation in Mobile Marketing

People are creatures of daily habits. Each individual has unique behavioural traits and routines backed up by emotions, historical background, and culture. And by knowing and understanding these habits, it is possible to create a better advertising strategy that will focus on the exact user needs and further lead to increased conversions and sales. That… Read more