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How do I increase the number of in-app purchases?

You’re all settled up, your app is alive and kicking, bringing regular income and the feeling of stability that allows you to focus on growth rather than rush and stress on the executive board meeting. Congratulations, you have a short timeout before they have new super-ambitious goals  for the next quarter. Have a sigh of… Read more

Will Zynn take over TikTok any time soon?

Did you notice that for the past couple of days your newsfeed was filled with mentions of Zynn — an app that has topped the App Store charts and has overcome TikTok (as well as Instagram and Snapchat) by daily downloads? We have been following them for some time now, and now we’re about to answer the… Read more